In the prevailing competitive work environment, job seekers find it difficult to get through the hiring process due to various reasons. Most people aren't aware that one of the essential requirements to get shortlisted is to have an impressive resume. It is critical to have a well-built resume to grab the recruiter's attention, to distinguish yourself from other applicants, and to get through the hiring procedure. Without a further delay, we want to take you through our guide to help you understand the process of building an effective resume. To set yourself apart from the rest of the crowd, and ease the process of resume building, follow the guidelines mentioned below:
Highlight your career through an engaging Summary
Through our research, we have discovered that more than half of the applicants fail to write a summary on their resume. However, we would like to bring to your notice that writing a summary highlighting your career is crucial. It will multiply your chances of getting shortlisted as compared to other average applicants. Keep your summary short, simple, and yet effective. It will help if you focus on writing appropriate content, which gives a gist of your professional experience to the recruiters. Always use tools to correct the minor grammatical errors, frame the sentences adequately, and choose the right keywords. Your summary should not exceed the limit of 400 characters. Also, try modifying your summary as per the hiring company's job description. This will create a positive impact on the interviewer.
Appropriately display your core skills on your resume for Digital Marketing Manager
As you are already at a managerial role, you would have developed many skills all the way along. That is a good thing; however, bombarding your resume with many skills will surely backfire. Hence, you have to choose the skills which you are very confident about smartly. It will benefit you in the further hiring processes and also help in giving a fair idea of your core abilities.
Following are the key skills that can be included in your Digital Marketing Manager Resume:
1] Social Media Management Skills
2] Knowledge of Adobe Creative Suite
3] Knowledge on Google Analytics
4] Content Creation Strategies
5] Knowledge on SEO Copywriting
6] Understanding of Industry Trends
Your skillset can slightly change according to the company's job description. But, make sure to mention 3 skills at the minimum, and 6 skills at the maximum. Ideally, you shouldn't exceed this limit to avoid any confusion about your core abilities. Adequately present your professional work experience as a Digital Marketing Manager. After having analyzed more than 20,000 resumes, CraftMyCV has come up with some suggestions which will adequately help you display your work experience. Rather than mentioning your role in general, which is seen in common, write more about your achievements. Keep it diverse, yet to the point.
Follow the 5-3-2-1 rule while drafting your Digital Marketing Manager Resume. According to this rule, consider writing 5 or less points related to the current job, 3 points for the previous one, and so on. If you have any experience in the past relevant to the company's requirement you are applying, you can add that too.
Highlight your Educational Qualifications and Certifications on your resume for Digital Marketing Manager
Adding your Educational Qualification is crucial as it will get you way further in the hiring funnel. In digital marketing, having a bachelor's degree in advertising, marketing, or communications is suitable. However, if you have any relevant coursework in those areas, do not hesitate to list those!