Vinay Srivastava

Gathering strong market knowledge of existing and potential clients and ensuring business growth opportunities aligned to company's strategic plans by successfully managing Key Modern Trade Accounts & E-Commerce Nationally.
Identifying potential markets in the region and developing strong business relationship with channel partners to provide the company with a competitive advantage and improved profitability
Managing various major national accounts Big Bazaar, Spencers, D-Mart, Star Bazaar, Vishal Mega Mart, V2 Retail, Nature Basket, Milk Basket, Amazon, Flipkart, Tesco, Apollo Pharmacy, Guardian Pharmacy, Nobleplus, Fortis health, Wellness forever & Metro Cash & Carry.
Defining and implementing sales & marketing strategy, including development of channel marketing activities in accordance with overall business objectives.
Driving distributor-specific sales plan and programs as required by the business; strategizing and instigating value business plans to improve sales in the assigned region.
Implementing sales & demand generation strategies & brand-building promotions to increase market penetration and to drive revenue & profitability by maximizing sales.
Formulating product & distributor wise monthly, quarterly and annual targets and forecasting the turnovers of the Sales Teams; driving business plans to ensure optimal utilization of resources.
Reporting to National Sales Head - KLF Nirmal Industries Pvt Limited.
Understanding customer's strategy and operating methods and recommending appropriate strategy and action plans.
Negotiating national and regional agreements.
Ensure Listing of all product categories at Modern Format Store.
Ensure product availability and visibility at all stores and eye level merchandising.
Plan and execute visibility and launch plans.
Gather Competitor information and strategies plans to increase sales.
Managing and organizing the team under his responsibility.
Evaluating the performance of the team members as per company norms.

Formulate & Implement Trade Marketing & Distribution plan of the market & channel for every brand and category.
 Responsible for handling respective area in sales performance and activation management.
 Evaluate implementation of the plans, to ensure inputs are provided to the right markets / channels / outlets.
 Organizing various ATL & BTL activities to enhance brand equity of different brands.
 Preparing and analysing Business Reports, facilitating Concern People to maximize effectiveness at the work Place.
 Responsible for implementing system and process related initiatives on ground.
 Implement activations and brand engagement planned for each account with area.
 Monitoring day to day operations such as managing reports, forwarding reports to head office.
 Responsible for channel management and distribution planning.
 Manpower Budgeting, Supervise Go down Operations, Managing Team Expenses.
 Developing and driving a Team of Area Marketers, Monitoring the Way they work, and Keeping close eye on Brand wise. Distribution, Effective Coverage & Productivity.
 Preparing & maintaining MIS such as weekly reports and sales status.

Exploring & identifying new business opportunities in a competitive & rapidly changing industry for profitable business opportunities.
 Responsible for Primary & Secondary Sales
Preparing & reviewing budgets for all channels for improving sales & distribution efficiency.
 Recruitment and Training of staff.
 Implementation of all Marketing Strategy, Revenue Generation and Promotional activities
 Expertise in managing business operations with focus on top-line & bottom-line performance and expertise in determining company's mission & strategic direction as conveyed through policies & corporate objectives. 

Enforce quality customer service
Mentor and train employees
Provide a comfortable working environment
Implement business strategies to increase sales
Maintain and improve company standards
Prepare staff for job transition and succession
Manage the execution of product promotions
Keep staff motivated
Recruit, interview, hire, coach, assess and fire employees
Exceed sales and customer satisfaction objectives