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Subir Basu

A dynamic professional with more than 15years of experience in the areas of Operations Inventory Management, Visual Merchandising, Customer Servicing, Cash Management & Team Management.Deftness in handling overall functioning of Store Operations. Excellent interpersonal, communication & organizational skills with proven abilities in team management, customer relationship management & effective crisis management.

Key Skills

Customer service
People management
KPIs
P&L
Visual merchandising
Operation management

Professional Experience

Mar 2018
Dec 2020
Retail store manager
REDTAG(Division of BMA international) Muscat, OM
A refreshing concept launched in 2006, currently has 300+ fashionstores.It offers a pleasant shopping experience with great varietyat unbeatableprices
Role:

  1. Business management
  2. Inventory management
  3. Visual merchandise &
  4. marketing management
  5. Promotion & offer management
  6. Seasonal & events launch
  7. Customer service & after sale service management
  8. Account management
  9. People management
  10. Floor management
  11. Backoffice & Administrative reports management
  12. Backstore management
  13. Audit & SOP management
  14. Store P&L
Apr 2016
Apr 2018
Retail store manager
SANA FASHION LLC Muscat, OM
Sana fashion is the fastest growing trendy department format chain across middle east countries which offers one stop destination at incredible price.
Role:

Operations 

  1.  Handling and managing complete operations of store efficiently.
  2.  Making store profitable with optimum resources, LTL growth.
  3.  Evaluating conversion for individual and cumulative, Revenue in comparison to sales contribution, hourly stock replenishment, ATV-ABS evaluation, SSPD evaluation, inter transfer of stocks, working on top and low selling articles, stock cover and rotation, MDQ (minimum display quantity) etc.
  4.  Product feedback to buyer.
  5.  Participating in territory/regional meetings, strategies, activities and events.
  6.  Making decisions regarding marketing and branding strategies based on customer analysis, competitor analysis and company analysis.
  7.  Competitor mapping and activity evaluation.
  8.  In-out of stocks, shrinkage and pilferage control.
  9.  Monitoring legal compliances of store.
  10.  Self audit on store operational and functional standard.

Training & Development

  1.  Tracking of Staff performance,Discipline, motivation, growth & their development, positive mind frame, friendly environment, team player, building leaders, problem solving, building trust.
  2. Coordinating sales training programs and setting up new modules for increasing business.
  3. Updates on product training, new launching, loyalty program.
  4. Customers and personal services, knowledge of principles and process for providing customer services includes customer needs assessment.
  5. VM guideline implementation training.

Dec 2014
Apr 2016
Retail store manager
BABYSHOP(Landmark Group) Dammam, SA
Babyshop is a children’s retail store and the first company under Landmark group. The store focuses on children’s products for ages 0-16.
Role:

  1. Customer Service and their grievance management. 
  2. Maintenance of customer database and driving customer loyalty program.
  3. Budgeted top-line and profitability achievement.
  4. Ensuring Y to Y growth.
  5. Study of competitor stores for new products, promotions and merchandise and reporting to concerned stakeholders.
  6. Defining clear action plan for each element of target achievement.
  7. All the operation processes related to the customer service as advised by the brand are being followed.
  8. Planning and ensuring proper staff allocation.
  9. Training.
  10. Performance Evaluation.
  11. Identification of oddments and dormant stock and ensure proper action.
  12. Stock audits -Conduct and record daily global count. Preparation & execution of Quarterly Audits.
  13. Prevention of employee thefts and shoplifting and other stock shrinkage.
  14. Ensures safe custody of the cash and stocks, protection of the Showroom assets and safety of its people.
  15. To ensure that the store is managed in compliance with local laws and custom. 
Sep 2009
Dec 2014
Retail store manager
PETERENGLAND(Madura Fashion & Lifestyle) Kolkata, IN
Madura Fashion & Lifestyle, a division of Aditya Birla Nuvo Ltd, is one of India’s fastest growing branded apparel companies.
Role:

  1. Deciding all the BTL (Below the line) activities which are very much store centric to increase the number of footfall and sales.
  2. Direct communication with Category, Marketing Dept etc. in the time of need.
  3. Active participation in the strategic meetings of marketing and sales promotion. 
  4. Keep accurate and up-to-date records of store inventory (Global Counting).
  5. To minimize the shrinkage level of the store.
  6. Ensures that new arrivals are recorded, displayed or shelved. 
  7. Ensuring smooth functioning of sales service so as to maintain hassle free auditing methods.
  8. Ensuring continuous updating of our products and their USP to our sales personnel with proper product training and soft skill methods.
  9. Monitoring the display and visual merchandising of the store.
  10. Proper Cash Management.
  11. Preparing DSR and Cash report.
  12. To ensure each and every customer is served to the company standard. 
  13. To ensure that on floor availability is at all times 100% in lie with the company expectations regarding depth, display, pricing and standards.
  14. To coordinate with the Sales Associate and Sales supporters on store targets and potential.
  15.  Responsible for the profitable operation of the assigned section. 
  16. Reconcile differences among staff and maintain a level of satisfaction among employees. 
  17.  Handle customer grievances and attempt to restore the customer goodwill towards the store if there are. 
Feb 2008
Sep 2009
Retail store manager
BLACKBERRY (Mohan clothing) Kolkata, IN
Blackberrys is an Indian formal wear brand owned by Mohan Clothing Co. Pvt Ltd.It was established in 1991 and mainly caters to men.
Role:

  1. Manage store stock inventory effectively. Ensure adequate stock of all products is available at all time.
  2. Maintain 100% Retail Ambience & VM displayed as per standards laid down.
  3. Ensure Timely store Audits (Store Opening/Closing Checklist, Store Operations Index).
  4. Maintain strict control on operating expenses within specified budgets.
  5. Ensuring that statutory Records & Cash remittances are maintained properly and are up to date & all relevant records are maintained.
  6. Ensure that all reports are generated and sent to Information Resource Manager on time.
  7. Facilitating a pleasant and hassle free experience for every customer.
  8. Customers' assistance management, taking initiative & solving customer problems, grievances, seeking, feedback actively and taking action against the feedback provided by the customers.
  9. Build and maintain employee moral through employee engagement initiatives. Retain competent team members.
  10. Promote succession plan & train store team as per standards.
Sep 2005
Apr 2008
Sales officer
WESTSIDE(Tata retail enterprise) Kolkata, IN
Trent is the retail hand of the Tata group. Started in 1998, Trent operates Westside, one of the many growing retail chains in India based in Mumbai.
Role:

  1. Customer Service. 
  2. Stock handling, Global counting and Stock replenishment.
  3. Supervising department staffs.
  4. Reporting to Dept. Manager on daily basis for sale target & achievement.
  5. Handling Back-Office work Like DSR, Stock reports, Compare report etc.

Education

Sep 2002
Oct 2005
B.COM(HONS) in Shyamaprasad college
Calcutta university
Mar 2000
Apr 2002
Higher Secondary in Mitra Institution
W.B.C.H.S.E
Mar 1999
Apr 2000
SECONDARY in Milani high school
W.B.B.S.E

Achievements

Recognition's
  1.  Awarded as the best store manager and best store in GCC for the month of Jan 19 for CEM(Internal customer engagement initiative launch by BMAI) initiative.  
  2. Awarded for scoring top in Audit result(Corporate Audit) in Oman region and also helping Oman to rank in GCC for April 2019.  
  3.  Received award for achieving highest ATV and UPT (Dammam region stores) for Babyshop in Ramadan 2015.    
  4. Received Recognition for highest Puja sale in East region(COCO stores)from Regional Manager East in  Peterengland for FY 15-16.  
  5.  Promoted as a Sales officer (July”07) at Westside.  
  6.  Recognized as a Product knowledge coach in Westside.  
  7.  Received highest sales award and award for enrolling highest no of members, several times in Westside.

Quote

"It is not in the stars to hold our destiny but in ourselves.”

William Shakespeare - English poet, playwright and actor (1564-1616)

Hobbies & Interests

  • Music
  • Traveling

Languages

English
(Fluent)
Bengali
(Fluent)
Hindi
(Fluent)
Arabic
(Fluent)

Get in touch with Subir