Feb 2024
Present
Senior Marketing Associate
Physics Wallah
Nanded, IN
- Lead Generation through BTL Activities: Successfully executed promotional campaigns, increasing student inquiries and walk-ins through leafleting, canopy placement, and local events.
- School and Tuition Teacher Liaison: Built and maintained strong relationships with schools and local tuition teachers to create lead generation channels.
- Collaboration with Small Coaching Institutes: Established partnerships with small coaching centers, expanding the organization's presence among students in classes 8th, 10th, and 12th.
- Leaflet Distribution & Data Collection: Distributed promotional material in key locations, gathered actionable leads, and ensured their proper tracking in the system.
- RWA Engagement: Engaged with Resident Welfare Associations (RWAs) to organize events and create promotional opportunities, generating leads within residential communities.
- Competitor Analysis: Regularly collected and analyzed competitor data, including offerings, pricing, and marketing strategies, and uploaded insights into the system.
- EOD Form Filling & Reporting: Consistently maintained daily activity reports to track progress and ensure data transparency across all marketing activities.
- Data Management: Ensured timely and accurate data uploading for lead tracking and analysis.
- PWNSAT/SAT Exam Coordination: Planned and conducted scholarship exams, managing logistics and maintaining smooth coordination with schools.
- Seminar Conduction: Organized and led seminars to promote educational programs, effectively presenting to large groups and generating leads.
- Saathi Onboarding: Worked with schools to onboard and manage Saathis, providing training and ensuring alignment with marketing goals.
- Meeting with School Principals: Regularly visited schools to meet with coordinators and principals, securing partnerships for events and promotions.
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