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Sneha Balasubramanyan

A Brand & Creative Content Marketing Manager with 5+ years experience in the advertising, marketing, and writing business. I see myself heading the branding and content wing, taking the organization forward in terms of ROI, creativity, a unique approach, and a keen eye for detail.

Key Skills

Creative Copywriting
Brand Management
creative designing

Professional Experience

Dec 2019
Dec 2020
Marketing Manager - Brand & Content
AECC Global Chennai, IN
  • Led and managed the South East Asia marketing teams
  • Provided weekly updates on content marketing initiatives, discussed content strategic initiatives and methods for improvement
  • Spearheaded client meetings to determine content project needs and professional requirements
  • Led and successfully managed talented teams of Content, Design & Copywriting
Nov 2018
Dec 2019
Content Marketing Analyst
Zappyworks Chennai, IN
  • Monitored user behavior and lead generation through content marketing initiatives
  • Increased brand awareness through creative content generation
  • Recommended performance improvements based on content KPI analysis
  • Coordinated with social media, public relations, and other teams to execute product introductions
  • Wrote engaging and successful marketing, advertising, and website copy along with long-form blogs
Nov 2017
Dec 2018
Marketing Executive - Brand & Content
GroupM, Mindshare Chennai, IN
  • Led and managed the South markets - Hyderabad, Kerala & Tamil Nadu
  • Directed traffic growth strategies including creative and content initiatives, video and stop motion animation, advertising scripts, and much more
  • Developed and executed multiple content marketing efforts to enhance brand visibility in various industries
  • Clientele - Education Institutions like SRM Real Estate Firms like Casa Grand, Lancor Holdings Food and Beverage Industries like Fresh and Honest Engineering Firms like Murugappa brand Jewelry brands like GRT Jewelry Financial Institutions like Federal Bank
Apr 2016
Oct 2017
Senior Social Media Specialist
Social Beat Chennai, IN
  • Managed the design and content teams along with servicing clients across industries across the globe
  • Successfully led ROI based brand awareness campaigns and creative social media campaigns
  • Led extensive content and creative campaigns for Laundryboy, On1y, Sterling Holidays, Murugappa Group, Workafella, IIT Mumbai, IIT Madras, TEDX, Bakshana, Lancor Holdings, Manoke, Health Travellers Worldwide, PARFI, and University of South Wales
  • Adapted creative content marketing plans to specific audiences
  • Successfully planned and executed offline events
  • Wrote engaging and successful marketing, advertising, and website copy
 
Jan 2014
Apr 2016
Content Writer & Designer
Student Filmer Chennai, IN
  • Created high-impact messaging for all marketing media, contributing to increases in revenues
  • Interviewed and reviewed Short Films, Short Film Directors, Cinematographers, Production units, etc.
  • Collaborated and developed meaningful and creative content, maintaining consistency with brand marketing and message strategies
  • Presented unique copy options based on overall marketing objectives
  • Reviewed and edited final copy for accuracy and oversaw all phases of production
  • Played an instrumental role in creative planning and review sessions, working with teams to elevate the quality of content and designs
 

Education

Mar 2013
May 2016
BA Journalism in
University of Madras
May 2011
Mar 2013
Higher Secondary in C.S.I Bain School
Mar 2007
Mar 2011
High school in Chinmaya Vidyalaya
Mar 2000
Mar 2007
Primary School in Emirates National School

Languages

English
(Native)
Tamil
(Native)
Hindi
(Native)
Malayalam
(Fluent)
Arabic
(Basic)

Get in touch with Sneha