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SHUBHAM ATRI

Resilient digital strategist at a leading digital marketing agency with three year background in project management, communications and marketing. Expertise in brand development, interactive content and community engagement. Gifted communicator and decisive planner with excellent time and strategy management skills. Results-oriented professional committed to effectively building loyalty and long-term relationships with clients.

Key Skills

Project Management
Search Engine Optimization
Search Engine Marketing
Social Media Marketing
Inbound & Outbound Marketing
Microsoft Office
People & Time Management
Communication Skills
Client Management
Analytical Skills
Business Analysis
Team Management

Professional Experience

Feb 2021
Present
Assistant Operations Manager
WBO Solutions Pvt Ltd Mohali, IN
  • Spearheaded daily staff meetings to identify improvement strategies, discuss policy updates and facilitate open communication.
  • Leveraged fair evaluation processes, employee reviews and staff mentoring to drive performance and job satisfaction at all levels.
  • Developed productive, profitable and achievement-oriented working environments for employees.
  • Oversaw and improved deliveries through proactive coordination of daily operations.
  • Coordinated with General Manager in different operational issues and promotional activities.
  • Devised processes to boost long-term business success and increase profit levels.
  • Evaluated current operational strategies and recommend improvements.
  • Supervised operations team to support operational excellence and excellent customer service for the clients.
  • Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
Feb 2020
Jan 2021
Team leader
WBO Solutions Pvt Ltd Mohali, IN
  • Designed training programs for Amazon Operations & Pay Per Click.
  • Developed Client Call Management System for effective Project Management.
  • Helped team members maintain business professionalism by coaching each on methods for delivering exceptional service to every client.
  • Monitored employee productivity and optimized procedures to increase efficiency.
  • Educated operations team on best practices, company policies and service excellence standards.
  • Taught employees how to collaborate on daily job tasks and achieve pre-set targets.
  • Generated operational reports for management on monthly schedule.
Oct 2019
Jan 2020
Senior Business Analyst
WBO Solutions Pvt Ltd Mohali, IN
  • Standardized the performance for the Amazon Ads (Pay Per Click) team by creating dashboards, in-house propitiatory campaign optimization tools, performance tracking & projection sheets, SOPs and by conducting regular training sessions.
  • Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
  • Helped incorporate product changes into marketing message to drive customer engagement and firm profits.
  • Devised and deployed online marketing plans with effective SEO, social media and video campaign strategies.
Jun 2018
Sep 2019
Junior Business Analyst
WBO Solutions Pvt Ltd Mohali, IN
  • Managed digital projects end-to-end, from initial conceptualizing through final implementation and live monitoring.
  • Oversaw numerous social media campaigns, including creating and deploying content, engaging with target audiences and boosting reach with strategic ad placements.
  • Improved click-through rates, conversion and other important KPIs with strategic approach.
  • Leveraged tracking data to segment target audiences, trigger campaigns and personalize content.
  • Masterminded highly successful digital strategies for various platforms to attract customer engagement.
  • Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
  • Worked effectively under constant pressure of simultaneous project milestones and deliverable deadlines.
Jun 2018
Present
General Work Experience
WBO Solutions Pvt Ltd Mohali, IN
  • Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly. Demonstrated active listening skills, highly consultative and solutions-oriented.
  • Leadership experience in sales, people & general management and similar functions within e-commerce, sales and digital marketing industry.
  • Experience selling nascent (embryonic/start-up) products/services into new markets.
  • Proven analytical skills and demonstrated ability to manage the business “by the numbers”.
  • Advanced computer literacy especially in Microsoft Office applications – Excel, Access, Word and PowerPoint
  • Excellent communication skills (written and spoken) in English language.
  • Ability to handle and interpret large sets of data
  • Desire to work in a fast-paced, challenging environment.

Education

Sep 2020
Sep 2021
Post Graduation Diploma in Marketing Management in
IGNOU
May 2015
Apr 2018
Bachelor's in Business Administration in
Birla Institute of Technology, Ranchi
May 2009
May 2010
Senior Secondary (Science) in Shiv Jyoti Sr Sec School
May 2007
Apr 2008
Secondary in S.J.D.A.V Public School

Certifications

2017
Student Internship Programme 2017
Realince Retail

Achievements

______________________
  • Rose to the designation of Assistant Operations Manager in around 2.5 yrs after joining the organization as a fresher and currently supervising multiple teams comprising of 70+ members.
  • Developed Website, OATs (Out of Amazon Traffic System) & Design team from scratch and reinvented the Amazon Ads (Pay Per Click) to achieve highest level of excellence.
  • Developed Operations Management System for effective task & client management and accurate workload projection.
  • Spent more than $6 million in advertisement on Amazon(80%), Facebook/IG, Google/Youtube, Social media & chatbot marketing platforms.
  • Underwent $3000 "Smart Marketer - Train my Traffic Person" training program to gain extensive strategic insight about Facebook/IG, Google/Youtube, Social media & chatbot marketing.
  •  Interned at Reliance Retail for two months to understand the shopper behaviors and evaluation of customer experience by interviewing 1500+ customers.
  • Apt in working with 50+ tools & applications related to Amazon & non-amazon marketing platforms, task & time management and internal & external communication channels.

Languages

English
(Fluent)
Hindi
(Native)
Punjabi
(Basic)

Get in touch with SHUBHAM