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Saleell Taatkke

þ  Dynamic sales/marketing leader with a flair for orchestrating effective sales campaigns, developing strategic partnerships for more than two decades.  þ  Sales / Marketing dynamics, campaigns & development strategies resulted in an additional profiling of Dealer Network expansion.  þ  Gained significant experience in optimizing operations, expansion of network while managing and understanding competition.þ  Demonstrated excellence in implementing sales & marketing plans at Zonal / Regional level to realize ambitious sales and profitability objectives while achieving continuous growth for the company. þ  Maintains open communication with customers to strengthen relationships and build mutually beneficial partnerships throughout all district levels. þ  Motivating leader with demonstrated capacity to build and guide high-performing cross-functional teams.  

Key Skills

Channel Management
Distribution Strategy
Team Management
Business Process Improvement
Training, Coaching & Mentoring

Professional Experience

Dec 2022
Sep 2024
AGM - Accessories
Automotive Manufacturers Pvt. Ltd. Aurangabad, IN
Automotive Manufacturers (AML) was incorporated in 1948, is the biggest dealership group in the country. Authorized dealers of MSIL since 1986.
Job Duties Included
  Manage the Accessory team of all locations who will Merchandises all OEM accessory display & Sale. 
  Come up with new concepts & ideas to better the Accessories sale in the showroom as well as workshop and get them implemented at local level.
  Driving accessories revenue with a strong focus on its sales and revenue growth & goals
  Managing budgets and manage inventory / stock levels 
  Attends sales and service meetings as the resource expert on all accessory questions.
  Keeps informed the complete team on all products and trends in the market.
  Plan & implement Accessory Product training with F.A.B. regularly for the Sales team & SA advisors for bettering their accessory product knowledge.
  Communicate with sales and service departments and facilitate them with Accessory Sales.
  Always maintain professionalism.

Key Deliverables/ Achievement 
  With Effective implementation of new ideas and strict adherence to Systems & Process, have got Acc/Veh up from 16250 to 18500+ in FY 2023-24 which is a growth of more than 15%
  The above has helped the overall business to earn Royal Platinum in Arena & Alpha in Nexa the TOP slabs.
  Me & my Team worked together for getting 3 awards for AML-W2 Accessories vertical after 6 to 7 years. Awards details: 
o    Highest Accessory Sales growth in showroom for 2023-24. Got AML-W2 to the TOP position in complete West.
o    Personally won a Certificate of Award for making AML perform & give Exemplifying Performance for a focused Accessory in Jan24 contest. 
o    Got AML-W2 qualified in a Scheme for a fully paid foreign trip from MSIL.
Oct 2021
Aug 2022
Head Sales & Service
Bavaria Motors – BMW Aurangabad, IN
Bavaria Motors started in 2007, in Pune, the business setups are in Pune, Aurangabad & Goa. Started for BMW in Aurangabad from Sept’17 for Marathwada.
 
Had been On a Contract as the Profit center head of the complete Location. 
 
Job Duties Include 
  Search and Recruit Sales team. 
  Set up the Sales System and process correctly and completely in the new team 
  Inquiry Management - Follow ups, Conversion - Consultant wise, Area wise, Product wise - Lost Case Analysis 
  Retail & Corporate Bookings - Target & Achievement Model wise Consultant wise 
  Overlook CRM & CEM departments for customer satisfaction & get VOC BEST  positive scores 
  Effective Marketing Plan for Enquiry Generation development 
  Collaborate with Service CRM to pull in present customer cars back to the Workshop 
  Planning & implementing upcountry Sales & Service Camps for better reach and more Revenue generation 
  Interact with almost all enquiries + Service customers to gain their confidence for achieving better business and Profits. 
  Increase the BMW market size by increasing the Exchange &/or Upgrade of present BMW Models 
 
Key Deliverables/ Achievement 
  Overlooked HR recruitments, & got a new team induced within a month. 
  Daily implementation & updation of Inquiry Management with Follow ups, Conversions 
  Due to following proper system & Process, got the Test Drive ratio increased by almost 60%+ from Jan22 
  Overlook CRM department of Sales as well as Service for complete customer satisfaction. Achieved the VOC rating in group with less than 3% detractor score. 
  Got the first brand Hoarding opp. Airport up as well as first time Radio Jingle for the brand as an Effective Marketing tool for Enquiry Generation to get 15+ leads in 2 months mainly for Service. 
  The earlier average reporting of car in the workshop was 25 to 30 per month. Have got it increased to 40 in Dec21, 47 in Jan22 & 48 in Feb22 & 50+ in Mar22 with an increase of almost 25%+ in labor T/P & 36%+ in Parts T/P 
  2021 complete year Sale was 10 cars. But, with a very new & Fresh team, got 9 retails + 2 RPO  till mid of 3rd Qtr. of 2022 which will Grow for sure. 
  Personally looked into the POC &Accessories sales and got sale up by more than 30% 
  Personally started meeting the HNI & Loyal customers with a small token and started collecting Good References as well as started taking small video bytes of appreciation of the Sales & Service experience. This has been appreciated by the management and it has got implemented in other branches & locations as well. 
Sep 2020
Oct 2021
Head (GM. Sales & Service)
Nanavati Jeep Surat, IN
A renowned of South Gujarat into Auto Dealerships since 1998 with brands like Toyota, Renault, MG Motors & Jeep, spread from Bharuch till Vapi.
 
On a Contract, my immediate task initiated was on taking up the Showroom and Workshop ready including recruitment of Sales and after sales team. 
 
Job Duties Include 
  Handling end to end timely readiness of entire new Showroom & Workshop set up 
  Handling Pre-Showroom launch daily ordering for the New Compass, Stock Position, Allotment & Delivery Schedules. 
  Overlook HR recruitments, policies, notices & its amendments to publish & get them induced &/or implemented. 
  Inquiry Management - Follow ups, Conversion - Consultant wise, Area wise, Product wise - Lost Case Analysis 
  Overlook CRM & CEM departments for complete customer satisfaction. 
  Effective Marketing Plan for Enquiry Generation development 
  Collaborate with Service CRM & Service Manager to pull in present customer cars to our Workshop 
  Planning upcountry Service Camps with the Service manager for better reach and more Revenue generation 
  
Key Deliverables/ Achievement 
  Spearheaded push to go for the Workshop & Showroom from brick-and-mortar to fully-operational in a short span of 2.5 months, which is considered the fastest by FCA 
  Conducted and managed a successful Launch of the New Compass along with the Dealership Launch, which is considered as the Best Launch in Entire Gujarat 
  Achieving a Segment share of almost 3% in the Surat Market. 
  Managing Fast Rotation & Readiness & Delivery of Cars from the Body & Paint shop for faster revenue Generation 
  EW Claims settlement period reduced from 45 days to 10 days 
  Almost 90% Service Reporting cars completed, invoiced and delivered on the same day 
  Maintaining & Increasing per Car Accessory sale average of more than 24,000 per car 
  Increase the Jeep share by making & using the used car exchange policy. 
Jun 2018
Mar 2020
Sales Head (GM)
Navjivan Auto Square Surat, IN
Navjivan is a Surat based renowned group associated with brands like, Hyundai, JLR & VW for more than 9 years and operational in full South Gujarat
On a Contract as Sales Head to re set up their Systems, Process as well as Boost up the Sales & Profitability of the Dealership. Looking at 5 VW sales showrooms + 1 Retail Outlet and completely responsible and also authorized for taking any decision responsibly.  Due to low Performance of Rural Locations, started concentrating more on rural since First Qtr. With visits almost daily which resulted in almost 100% increase in the Sales numbers consistently. 
 
Job Duties Include 
  Inquiry Management - Follow ups, Conversion - Consultant wise, Area wise, Product wise - Lost Case Analysis 
  Retail & Corporate Bookings - Target & Achievement Model wise Consultant wise 
  Co-ordination with Insurance & Retail finance banks with the department heads for Target & achievements for revenues. 
  Conducted & overlooked weekly in-house trainings and assessments 
  Overlooked the HR recruitments, policies, notices & get them amended &/or changed if required to publish & get them induced &/or implemented. 
  Marketing, Events & Advt Plan - Planning, Executions, Cost Sharing & Approvals. 
  Overlooked the Bank Statement & Inventory Funding of VWFS for funds rotation and adequate availability of funds regularly. 
  Overlook the full CRM & CEM departments for complete customer satisfaction. 
  Looked at the daily ordering, Stock Position, Ageing, Allotment & Delivery Schedules. 
  Managed the Pre & Post Sales Documentation like legal proofs, Insurance, RTO passing etc. 
  Managed the Accessory & Car Stock positions, ageing along with liquidation with special schemes if required. 
  Handled as well as managed of complete manpower of all 6 locations (Sales +non sales) of almost 60 & reducing attrition. 
 
Key Deliverables/ Achievements 
  Wholesale and Retail monthly target achievement since Aug18 is almost 100% regularly. 
  BBND cars stock of more than 50-55 cars reduced to less than 20 cars since Oct18 & regular rotation of the same achieved. 
  Successful in reducing the manpower attrition for a better performance. 
  Successfully designed and incorporated daily System & process into sales for easy Productivity monitoring of the team. 
  Introduction of very lucrative incentive scheme and timely disbursement of the same resulting in better employee performance and satisfaction. 
  Reduced the total manpower attrition to almost zero due to efficient Manpower handling. 
  Regular co-ordination and suggestions also got the inventory funding streamlined to have sufficient availability of funds. 
  With direct interaction and guidance to the CRM team, got the CC/100 score to zero regularly since Aug18.  
  Was able to achieve the award of Best Marketing Practices from VW India for Q3 of 2018 
  Revived and achieved a growth of 150% + in bookings and retails in March 2019 for VW Navsari 
  Complete Rural (Navsari+ Bardoli + Bharuch overall Qtr. performance growth of 100%+ 
Nov 2016
Jun 2018
Sales Head (GM)
Quadros Motors Goa, IN
Quadros, a 100Cr+ group in Goa which is into Automobiles, Petroleum, Tours & Travels as well as Liquor. Appointed as Fiat dealers from Nov’16.
 
Main Task was to set up their Systems, Process as well as set up their Sales systems, reporting & Boost up the Sales & look at getting the ROI for the Dealership faster. Started with the same right from scratch. This was a Project 
 
Job Duties Include 
  Hiring all management positions, completing performance evaluations regularly and developing short and long-term goals                                         for each department (includes administrative, sales, Customer Relations, Accounts departments).Effectively communicating with the Top Management on a weekly basis to review Business forecasts and ensure consistency with Monthly projections. 
  Paying close attention to daily operations, recommending and creating improved courses of action where necessary. 
  Creating and developing good working relationship with Finance institutions as well as with FCA (Principals) personnel and maintaining these relationships. 
  Created an Attractive Sales Incentive Scheme & Overseeing and maintaining compensation plans for all Sales, CRE as well as Back office employees, as well as implemented cost-effective Activity programs & merchandising for the dealership. 
  Customer Complaints (Sales + After Sales) was a Major drawback for the Fiat brand in Goa due to the earlier dealer. Focused on all customer complaints of Sales as well as After Sales to rectify and taking the necessary steps to resolve these complaints within 48 working hours. 
Key Deliverables/ Achievements 
  Quadros Motors Fiat BBND (Billed but not delivered) stock reduced almost to Zero in 6 months reducing the Losses. 
  Designed and Strict following of the process of handling the Walk ins resulted in 100+ Jeep Bookings within a Span of 2.5 Months which has surprised the Principals as well 
  Retails of Jeep Compass in Goa have crossed 150 in 9 months taking the Goa segment share to almost 15% which is a BIG achievement in the Goa Auto Industry 
  Relationships with the Finance Companies has resulted in Quadros Motors getting a Good Amount of Direct as well as Indirect Funding of a large amount. 
  A Major achievement is also getting the required variants and colors from FCA for faster retails. 
  Also, was made responsible for the Customer handling & customer satisfaction in the After Sales issues. 

Mar 2015
Dec 2016
Contract Tutor, pan India
Mahindra CE Division Pune, IN
 Appointed on a Contract as a Tutor for the special assignment named SPEED Booster. Assigned to train Field Sales team of T.M. & ASM Capability and helping them master their Sales Management process called SPEED. A new concept of training was being imparted on phone via calling the candidates and sharing the screens for the personal touch and on line way of training. This training on phone helped to get trained while on job itself. The major advantage of this system for the trainees is to discuss the field problems and overcome them while on field itself. It showed them a Good Growth in the knowledge of the process in the candidates. It has given an effective result in a short span of 6 months and the process knowledge level of the field sales team has gone up very drastically. This was being followed by the Class Room Training on the process for the Dealer Sales Team as well. 
Apr 2013
Mar 2015
Manager Sales Planning
Force Motors Ltd Pune, IN
 
Key Deliverables/ Achievements 
  Instrumental in Sales Forecasting and Production Planning operations at a National level. 
  Sales campaigning, dynamics and good development strategies, resulted in an additional job profile of the Dealer network expansion.  
  Successfully completed & shortlisted parties in new Dealer scouting in Bihar. 
  Responsible for working out & making of complete Pricing for the present as well as new models for All India & also circulating the same nationally. 
  Meticulously monitoring Sales MIS, Target vs. Actual monitoring, Monthly Reports & Management report (monthly). 
  Developing periodic business plans & strategies, in coordination with macro plans of organization. 
  Planning & scheduling individual/ team assignments to achieve the pre-set goals within time, quality & cost parameters. 
Formulating /short term strategic plans to enhance operations. 
  Developing and appointing new business partners to expand product / service / parts reach in the market and working in close interaction with them to ensure their profitability. 
  Tracking market/ competitor trends to keep abreast of the markets changing requirement / expectations. 
  Identifying areas of crucial importance in the process driven business of the company & facilitate development of adequate systems to streamline the same. 
  Overseeing the Billing & Commercial Related Task. 
  Conceptualizing and initiating Promotional, Festive scheme making and distribution 
  Coordinating Weekly of the on job Training (OJT) by the field Sales/ Call-center staff at the Dealership level. 
  Getting, making & circulating Product comparison with the Competition & circulating the same to the Field sales Staff. 
Jul 2004
May 2013
MANAGER
Skoda Auto India Pvt. Ltd. Aurangabad, IN
A Volkswagen Group Company
 
Key Deliverables/ Achievements 
  Spearheaded the sales and dealerships across Maharashtra (Part of Maharashtra), Madhya Pradesh, Chhattisgarh, 13Goa & South Gujarat (12 Dealers) along with the wholesale and retail sales operations. 
  Responsible for Sales management, Liaison, Trend Analysis, Sales Promotions, ISO audit accountability, Key Account Management and Excise Duty Refund. 
  Setting and achieving wholesale and retail sales targets for all retail partners and establishing a process for new sales and inventory tracking in MS-Access from existing MS-Excel platform. 
  Developing volume estimates based on secondary research of customer preferences, market trends and seasonality. 
  Initiate and study effectiveness of marketing promotions vis--vis enquiry generated using conversion analysis. 
  Cleared the Internal Auditors Certificate Exam from the Sales & Marketing department for the ISO 9001 and ISO 14001 as well as represents the departments for the same 
  Establishing systems and build compliance to sales processes for organizational ISO certification. 
  Interact with financial controlling for sales budget, sales promotion (wholesale, retail, corporate) approvals and profitability impact on volume forecasts. 
  Interact with production planning and logistics for production of right cars (models and colors) at the right time, and stock aging. Regularly represent sales department at production planning meets. 
  Instrumental in developing Skoda Signature Program for entire country, where in the pre-owned cars of Skoda are purchased from the old customers, refurbished and sold back in the market with warranty. 
  Increased the Company Profitability. Profit earned is Higher than the New Car Profits. 
  Played an important role in changing the exchange procedure of company cars i.e. 1 year/30,000kms to 1.5 years flat. 
  Handled average used cars volume of 300 cars per year. 
  Successfully Launched and implemented Bidding Process for the Company Cars Sales 
  Build resale pricing for company pre-owned cars. 
  Also successfully launched the Warranty for the Balance period for the Company Cars. 
  Achieving the Excise Refund Claim settlement period to less than 20 days for the customers 
  Was Overall responsible for Octavia Retails for entire West in the Q4 of 2009 and successfully augmented the monthly retails average from 45 per month to 66 per month for 2009 
  Implemented the company software DMS in Goa, Madhya Pradesh, Chhattisgarh& Mumbai as well as responsible for 100% implementation in entire West 
  Accomplished average Monthly Business of INR 240 Lacs for dealerships handled. 
  One of the 45 non service members selected for the Fresh Eye Service Program and successfully completed the same. 
May 2000
Aug 2004
Asst. Manager Sales
Concorde Motors Ltd. / Millennium Motors Pvt. Ltd. Pune, IN
Mercedes-Benz dealers for Maharashtra
Mercedes-Benz Cars sales & manager sales team

Education

May 2008
Jul 2010
Masters of Business Administration (Sales) in KSBM, Mumbai
KSBM
Jun 1990
May 1993
 Bachelors of Commerce (Sales & Marketing) in Modern College
University of Pune

Hobbies & Interests

  • Driving
  • Music
  • Travelling

Languages

English
(Fluent)
Hindi
(Fluent)
Marathi
(Native)

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