RR

Rashmi Rawat

Diligent digital marketing coordinator with 6+ years experience in building a digital-first culture at a large, international corporation. Implemented new competitive analysis and consumer trend reports increasing quarterly sales by 15%. Skilled in creating marketing plans and leading successful product launches, promotions, and development. Well-versed in SEO content creation, social media audience engagement, and brand management.

Key Skills

SEO
SMO
Digital Marketing
Digital Strategy
Content Management
Social Media Content Creation
Marketing & Media Planning
Email Marketing

Professional Experience

Jun 2019
Present
Digital Marketing Consultant
RAAS Consultant Delhi, IN
  • Project related to travel & tourism, IT, Branding, DM Consulting firm, Product based company.
  • Created and delivered innovative, strategic marketing programs for clients with a focus on events, digital marketing, and social media.
  • Analyzed competitor pages to locate backlinks and keyword opportunities.
  • Optimized social media channels and web pages to improve SEO and usability.
  • Oversaw numerous social media campaigns, including creating and deploying content, engaging with target audiences, and boosting reach with strategic ad placements.
  • Improved click-through rates, conversion, and other important KPIs with a strategic approach.
Feb 2019
Apr 2019
Digital Marketing Specialist
Farmer Fresh Delhi, IN
 
  • Created and presented pitch materials, including proposals and presentations.
  • Created a wide range of digital assets such as rich media online ads and micro websites.
  • Conducted continuous evaluations of market trends to stay current on consumer and competitor changes.
 
Apr 2017
Dec 2018
Digital Marketing Manager
EduTech Delhi, IN
 
  • Developed marketing content such as blogs, promotional materials, and advertisements for social media.
  • Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
  • Proactively engage with clients by phone, email, and in-person, which helped established long-term, lucrative relationships.
  • Evaluated monthly performance statistics and used data to inform future strategies.
  • Masterminded highly successful digital strategies for various platforms to attract customer engagement.
  • Analyzed competitor pages to locate backlinks and keyword opportunities.
  • Monitored return on investment of online and social media marketing efforts.
  • Discussed SEO needs and optimized strategies for short- and long-term campaigns.
  • Tracked innovations in social media and worked with key functional groups to adopt emerging technology.
  • Drove digital and enterprise collaboration across functional teams, focusing on delivery and continuous process improvement.
 
Jan 2015
Apr 2017
Sr. SEO Executive
SNVA Ventures Noida, IN
 
  • Carried out day-day-day duties accurately and efficiently.
  • Maintained energy and enthusiasm in a fast-paced environment.
  • Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
  • Demonstrated respect, friendliness, and willingness to help wherever needed.
  • Performed duties in accordance with all applicable standards, policies, and regulatory guidelines to promote a safe working environment.
  • Exceeded goals through effective task prioritization and a great work ethic.
  • Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
  • Delivered an exceptional level of service to each customer by listening to concerns and answering questions.
  • Used coordination and planning skills to achieve results according to schedule.
  • Identified issues, analyzed information, and provide solutions to problems.
  • Used critical thinking to break down problems, evaluate solutions and make decisions.
 
Oct 2014
Feb 2015
SEO Executive
W2C Consulting Services Noida, IN
 
  • Researched content publications and worked closely with public relations staff to develop outreach campaigns.
  • Built, implemented, and updated effective SEO strategies.
  • Identified appropriate KPIs and reported key metrics from digital campaigns.
  • Helped clients develop website portals and social media pages to promote businesses.
  • Created customized marketing materials to increase product awareness.
  • Collected and analyzed Web metrics such as visits, time on site, and page views per visit.
  • Created content strategies for digital media.
  • At a time handled 10-12 projects and provide the best results with 20% revenue of all projects.
 

Education

Jul 2009
Jun 2013
B.Tech in UIT
Uttarakhand Technical University
Mar 2008
May 2009
Intermediate in JNV
Navodaya Vidyalaya Samiti
Mar 2006
May 2007
High School in JNV
Navodaya Vidyalaya Samiti

Achievements

Best Performer
  • Got incentives every month for the best performer
  • Optimize & execute the SMO stratgies, which make 20% of the revenue in a crisis time of the company.
  • Handled 12 projects at the same time with the best SEO techniques which generate good revenue. 

Hobbies & Interests

  • Photography
  • Reading
  • Social media
  • Internet Surfing
  • Content creation
  • Social activities

Languages

English
(Fluent)
Hindi
(Native)

Get in touch with Rashmi