Mar 2023
Present
Channel Manager
Loylty Rewardz
Mumbai, IN
- Worked end to end on successful launch of the Adani One Reward Program & integrating innovative point conversion strategies with bank credit card points, enhancing consumer engagement and satisfaction.
- Successfully launched Aditya Birla Employee Recognition & Rewards program, implementing an accrual system logic and refining redemption strategies to drive employee motivation and performance.
- Successfully launched Aditya Birla NBFC program, leveraging multiple engagement triggers to influence customer behaviour within the app, strategically embedding loyalty touchpoints at crucial stages of the customer journey.
- Successfully launched the DMI Finance Consumer & Dealer Program, developing intricate accrual system logic and redemption strategies to enhance loyalty among consumers and dealers.
- Collaborated closely with the Business Development team to spearhead the development, engagement, operations, and redemption strategies for new consumer, channel, influencer, and retail programs.
- Worked on creating a robust Channel/Retail Loyalty process and comprehensive documentation framework, facilitating seamless program onboarding, cross-selling initiatives, and targeted marketing strategies.
- Collaborated cross-functionally with Program Management, Business Analysis, Project Management, and Technology teams to streamline processes and ensure the successful execution of current and future channel/retail projects.
- Worked closely with the Product Development team to refine and enhance existing channel/retail products, ensuring market readiness and optimizing deployment timelines for ongoing and upcoming projects.
- Through strategic planning, innovative solutions, and cross-functional collaboration, consistently drove impactful results and elevated the overall effectiveness of loyalty programs within the organization.
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