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Palak Tahlani

Competent Marketing Manager adept in driving company growth through implementing marketing strategies. Dedicated team leader proficient in assessing market trends and customer needs to develop targeted marketing campaigns.

Key Skills

Customer Success
Campaign Management
Product Marketing
Business Development
Team Management

Professional Experience

Aug 2019
Present
Marketing Manager
Good Cow Dairy-A unit of Bhutoria Brothers Pvt.Ltd Kolkata, IN
Role:
  • Led a team of 10 employees and delivered a growth of 150% (400 liters per day to 1000 liters per day) in two years.
  • Launched new products like Paneer, Fresh Cream, White Butter, Ghee and Curd.
  • Drove brand building initiatives like packaging revamp (Ghee) through  Market Research. 
  • Optimised customer experience by developing in house automated order placement and collection of payments via Chatbot,IVRS,Website and Application Development. 
  • Spearheaded the org change from 85% cash payments to 92% digital payments by negotiating and winning persuasive campaigns.  
  • Expanded the portfolio by adding  online as well as offline b2b  channels like Nature's Basket and Amazon.


Nov 2016
Jun 2017
Assistant Marketing Manager
Neogen Privileges Kolkata, IN
Role: 
  • Planned, designed and executed online and offline sales campaigns and generated a sales growth of 54%. 
  • Developed new marketing initiatives and took part in crossover collaborations to strengthen engagement with target audience. 
  • Collaborated with  30 bloggers and influencers , 8 colleges and 5 third party events to increase brand visibility and boost sales in a span of 6 months.
Jun 2014
Sep 2014
Internship
Ananda Offset Pvt Ltd Kolkata, IN
Role: 
  • Maintained relationships with third parties to ensure collaboration in promotional activities.
  • Conducted a survey on Radio listenership among Youth of Kolkata to give a fair understanding  of the listeners .

Education

Jan 2015
Jan 2017
Masters in Marketing (CGPA - 8.76) in St.Xavier's College
St.Xavier's College
Jan 2012
Jan 2015
Bachelor of Business Administration (CGPA - 8.38) in St.Xavier's College
St.Xavier's College
Mar 2011
Mar 2012
ISC (91.5%) in M.P Birla Foundation Higher Secondary School
Mar 2009
Mar 2010
ICSE (89.2%) in M.P Birla Foundation Higher Secondary School

Achievements

Academics
  • Was awarded gold medal for securing highest marks in Post Graduation.
  • Was awarded runners up certificate with cash prize in an international conference in
    Mumbai.
  • Published a research work in an international journal (IOSR).


Projects
  • Conducted a survey on Attitude of ladies of Kolkata towards celebrity endorsement for beauty creams.
  • Conducted a survey on Impact of Country of Origin On Brand Personality and Purchase Intention on consumers of Kolkata:The case of Smartphones.

Get in touch with Palak