Aug 2020
Present
Sales & Marketing Executive
Iris Florists
Mangalore, IN
Iris Florists is Wedding Planning and Decor firm based in Mangalore from past 16 years and is one of the reputed and trusted companies in the town.
- Created and designed tailor-made wedding plans to maximize client budget, keep client happy and cultivate referrals.
- Directed pace of wedding and reception through multitasking and liaising with vendors to carry out event as planned with little or no deviations.
- Compiled contracts for vendors and clients prior to starting work to meet legal, health and safety obligations.
- Executed advertisements, promotions and branding campaigns to attract new clients.
- Conducted initial consultation with clients to discuss wedding details, venue options and other logistics to understand vision and budget.
- Negotiated prices with suppliers, inspected venues and selected vendors to meet couple expectations.
- Supported senior leadership by developing status reports on activities related to planning, scheduling, cancellation, inquiries, resourcing, risk mitigation and proposal development for various events.
- Fulfilled contractual obligations, including communications, vendor coordination, schedule creation, budget administration and rehearsal and day of event coordination.
- Enhanced client satisfaction ratings by scheduling on-site service requests, managing show logistics and booth functionality needs to meet demands.
- Supervised onsite team of 25-30 pax, including caterers, audio-visual technicians, and facility management team.
- Managed administrative logistics of events planning, including contract signing, fee collection, event booking and event promotions.
- Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
- Generated 25-30 leads per special events, resulting in 50k-1L new revenues.
- Recommended workflow and budget improvements, resulting in 70% savings per event.
- Coordinated florists, photographers, videographers, musicians, officiants and ceremony participants during rehearsals and pre-ceremony, ceremony and reception events.
- Fostered relationships with local and national wedding suppliers to obtain best price, quality, and delivery of products.
- Interviewed clients to understand event scopes of work, establish budgets and determine timelines for venue selection, guest list finalization, and rehearsal, ceremonies, and receptions.
- Delivered smooth training execution by coordinating seminar functions, including site selection, scheduling, marketing, reservations, materials, event management and follow-up.
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