Sep 2017
Present
Senior Executive Assistant - Digital Marketing
Amity University
Noida, IN
Clients & Inhouse Services:
AMITY University.edu, Amity Global Business School Ahmedabad, Bangalore, Bhubaneswar, Chennai, Indore, Kochi, Noida, Pune, Hyderabad, Amity University, Chandigarh, Patna, Dubai, Singapore, New York & London.
Job Function:
· Inspect media campaign plans and media buying across digital channels like display, programmatic vendor.
· Worked on Google Adword (Search): Experiment with text and dynamic ads, bidding, and campaign structures on Google, Bing, Baidu, Naver, and other search engines.
· Google Adword (Display): Test, analyze, and optimize campaigns on Facebook, Twitter, Instagram, and others.
· Developed a 360 degree Digital performance strategy and process of all media planning.
· Develop and manage the Digital Plan Negotiate and purchase media
· Managing the overall digital campaigns across Search, Display, Video, AMS & Social.
· Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns.
· Analysing data for Optimizing campaigns to meet the requirement.
· Conduct keyword research, PPC budget forecasting and recommend keyword selection for campaign.
· Create new campaign strategy to generate maximum no. of leads for clients
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