Successful marketing leader with proven accomplishments in driving market growth and firm profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivates personnel to maximize performance.

Key Skills

Digital Marketing
Campaign Management
Google Analytics
Leadership
Brand Management
Email Marketing and Automation
SEO/SEM
Social Media Marketing
BTL Activation
Content Management
Brand Management
CRO and A/B Testing

Professional Experience

Jan 2023
Present
Digital Marketing Manager
Integra Micro Software Services (P) Ltd Mumbai, IN
  • Administered marketing calendar and posted new content to coincide with new product and service releases.
  • Analyzed and reported social media and online marketing campaign results.
  • Analyzed competitor pages to locate backlink and keyword opportunities.
  • Continually brainstormed new and creative growth strategies.
  • Created social media content with consistent content and tone.
  • Developed marketing content such as blogs, promotional materials and advertisements for social media.
  • Created social media content with consistent content and tone.
  • Continually brainstormed new and creative growth strategies.
Sep 2021
Feb 2023
Marketing Manager
Byjus Mumbai, IN
  • Increased sales by 16% with execution of full sales cycle processing from initial lead processing through conversion and closing.
  • Increased profitability and pipeline development by leveraging diverse marketing channels and sales strategies.
  • Employed B2C sales techniques to achieve 43% success rate in closing sales.
  • Drove new business development through qualifying leads, building relationships and strategic sales.
  • Documented sales, customer interactions and concerns, and generated update reports for senior management.
  • Generated quality leads and walk-in to increase sales and customer service.
  • Driving end to end ATL & BTL campaigns for Phase 1&2 BYJUS Tuition Center.
  • Running End to End campaigns via various channels to increase footfall .
Oct 2020
Sep 2021
Sales & Marketing Head
Joshua Foods Mumbai, IN
  •  Developing a pricing and sales strategy that maximizes profits and market share, keeping in mind customer satisfaction
  •  Developing and managing advertising campaignsIdentifying new customers and support sales and lead generation efforts
  •  Understanding and developing budgets, including expenditures, R&D appropriations, return on investments and profit-loss projections
  •  Evaluating competitors and building brand awareness and positioning
  •  Handling social media, public relation efforts and content marketing using SEO ,SEM & Google Analytics 
  •  Assists departmental management in identifying possible improvements in systems and proceduresBrand Building
  •  Product Launch
  •  Marketing Campaigns
  •  Campaign Performance Improvement
  •  Partnerships LeadershipTeam Management
  •  Client Relationship Management

May 2018
Oct 2020
Brand Manager
Al Maya International Muscat, OM
  •  Developing floor plans to maximize sales
 Ensuring end to end branding activities to create a lasting impression and credibility of the brand among consumers
  •  Conducting market research to keep up to date with customer trends, as well as to predict future trends
  •  Developing strategies and managing marketing campaigns across print, broadcast and online platforms
  •  Supervising advertising, product design and other forms of marketing to maintain consistency in branding
  •  Establishing performance specifications, cost and price parameters, market applications and sales estimates
  •  Measuring and reporting performance of all marketing campaigns and assess ROI and KPIs
  •  Co-coordinating the launch programs to external customers as well as employees
  •  Working with GCC and the Rest of the world business partners retail team to cater exclusive products for Oman market
  •  Ensuring end to end recruitment and staffing solutions with vendor management
  •  Working closely with the team members for better employee engagement with the highest retention rate
  •  Developing and implementing a client service program that expanded the small-to-medium client base by 16%

Nov 2017
Jun 2018
Recruitment Specialist
Jaro education Mumbai, IN
  •  Identifying the appropriate Job portals for lead generation
  •  Conducting recruitment drives to attract potential candidates for top brands like JP Morgan, Google, HCL
  •  Generating Qualified Leads for the brand recruitment
  •  Managing objections and closing deals for the company
  •  Assist the HR manager in planning of Organizational recruitment.
  •  Take the interview of the recruiters.Make the joining documents of recruiters.
  •  Convey the Policies and rules to the employees

Education

Mar 2016
Jun 2018
MBA in IIIM
Rajasthan Technical University
Mar 2012
Jun 2016
B.tech in SKIT
Rajasthan Technical University

Certifications

2021
Digital Marketing.
Google
2017
Rural India Health Initiative
UNICEF
2017
LAADLI Center for Underprivileged Kids
PLS NGO
2017
Marketing research
Roomhai.com
2017
Buisness Development Intern
9 Star Broking Firm
2016
Summer Trainee
Holiday inn
2015
Summer Trainee
Indian Western Railways

Achievements

2019
Client Service program
Developing and implementing a client service program that expanded the small-to-medium client base
by 16%
2020
Highest Annual growth rate
Achieved all time high 12.45 % of overall buisness growth in 2019-2020

Hobbies & Interests

  • Music
  • Creative Writing
  • Sports

Languages

English
(Fluent)
Hindi
(Native)

Career Aspiration

I would like to continue to develop my skills and experience by working with professional pioneers. I also want to develop my leadership and organizational skills. This will help me achieve my goal of leading production teams in the future

Get in touch with Manish