M Rufus Augustine Online Resume

May 2019

Present

Head - Business Development

Gleneagles Global Hospitals Lakdikapul Hyderabad, IN

Heading P&L, Driving the Revenue Targets, Speciality wise with Strong Sales Team. Marketing & Communications with robust presence in Social media & Digital Marketing.
Achieving monthly targets in terms of Admissions & Revenue, work delegation & sharing best practices with the team. Eg : Weekly L&D departmental programme's, Mindfulness.

Apr 2018

Feb 2019

Head - Business Development

CARE Institute of Health Sciences Hyderabad, IN

Driving the Home care services vertical & Safer care simulation based courses. Worked in tandem with Simulation team for wider reach in avoiding medical negligence .

May 2017

Feb 2018

Head - Corporate Relations

Gleneagles Global Hospitals Hyderabad, IN

Empanelment with government, semi government and private organizations. Tie-up with insurance companies and TPAs. Strategic Tie-ups with clients for Business Development. Follow-up and progress monitoring. Relationship management with client's & Business partners. Acting as single point of contact and hospitals representative in Business communications.
Performance Monitoring for group and individual insurance . Increasing IP admissions TPAs wise, corporate wise. Networking with Agents for individual med claim policy holders. Arranging health talks, Mega camps & get together for sales managers. BLS programmes for HR, Security & Shuttle drivers.

Jan 2010

Dec 2017

Head - Business Development & Vertical Head

CARE Hospitals Group (Quality CARE India Limited) Hyderabad, IN

Handling team of 10 strong field force delegation of work. Segment wise sub division of teams into verticals. Close monitoring of Target vs Achievements. Target oriented numbers, driving media relations, strong internal marketing programmes, speciality wise planning social media executions, robust plan for insurance vertical growth.
Expansion of hospital reach & visibility - planning & executing outreach clinics (OPD). Network centre establishment, assisting in market surveys & research for new business establishments. Exploring proposals for partnerships.
Empanelment & tie-ups.
Performance monitoring.
Events & customer handling.
Launch of call centre.
Driving insurance business.

Jan 2005

Dec 2010

Team Leader

HSBC (GSC) Hyderabad, IN

Maintained the volumes daily and hourly basis, thus helping the managers know whether the team meets the SLA & also to give a picture of how many volumes the team and each person have processed. Have trained the next person how to key in the same.
Created a file that consists of various types of problems (FAQ) occurred while processing & the possible solutions to it which will help for newly joined & the existing staff in processing and understanding - premium collections & payment teams.
Keeping a track of the number of volumes audited in GSC that are further audited in UK.
Taken business induction for new employees, covering topics like signature checking, insurance products HSBC sales in UK and also the usage of tools and applications used everyday.

Jan 2000

Jan 2005

Senior Manager - Marketing

ITMR Speciality Diagnostics Hyderabad, IN

Meeting doctors, generating volumes & closing the sales, achieving monthly targets. Quality standards thereby delivering better sales target.
Working in tandem with area sales managers covering ex - stations from B2B tie-ups.
Executed scientific sessions with speciality wise doctors.
Launched ITMR Diagnostics in ex-stations for revenue ramp-up.

Mar 1998

Apr 2000

Executive - Marketing

Vijaya Diagnostics Centre Hyderabad, IN

Launched Vijaya Diagnostic Santosh Nagar branch.
Identifying the strengths of the market, focusing on potential prospects. Instrumental in steep increase of volumes in Radiology & Diagnostics.
Handling the vertical team, working with them in the market, solving the complexed queries. Conducting CME programmes & get togethers for IMA. Thereby generating revenue and volumes.

M Rufus Augustine