Nov 2016
Jun 2019
Senior Manager- Marketing
HK Kolmar (China)
Shanghai, CN
It's the top-ranked Cosmetic and Healthcare company in Korea, and it’s one of the Bio-healthcare companies that has exceeded 1trillion (KRW) in Sales in 2021.
- Market Sensing & Trend Analysis Focused on China and APAC for Deriving Global Market Expansion Strategy
- Researching and presenting reports from on-the-ground immersion in APAC & China beauty industry. e.g. cultural news, new launches, social media, retail, tech, formulas/ingredient innovation
- Establishing a Market Analysis Report on a regular basis for distribution to our branches and HQ (e.g. 'China Weekly/Monthly Briefings' including weekly/monthly issues with in-depth analysis)
- Initiating special showcases to deliver advanced presentations (e.g. Beauty innovation summit, Shanghai Beauty Expo, Seminars, and Lectures)
- Conducted Researches and Seek Preemptive Actions or Countermeasures Through Analyzing News and Macro Indicators to Support the CEO's Strategic Decision Making
- Accountability of full or key milestones in specialized NPD projects
- Regional NPD & calendar ideation focused on the Chinese market, Coordinating consumer test of new product formulas, collating valuable feedback and direction, Maintaining and building strategic relationships with in-region suppliers
- Developed Mega-Hit Products for Chinese Brands Companies; Collaboration with Wang Hong Jangdai, Fuaibao(500,000 sets of ampoules, 4.5 million sets of Eye patches, 200,000 sets of Sun sprays), Dr.magic whitening line sold by Watsons', JALA cream mask sheet, Pechoin Derma ampoule line, etc.)
- Led Marketing Team by Operating KPI, Training Members, Organizing Issues Between HQ in Korea
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