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Frederick Williams

As a USAF Veteran and professional with 20+ years of experience, a focus on IT, UX/Product Design and Leadership; I am a visionary leader. I thrive at guiding high-performing UX and cross-functional teams to translate knowledge and strategic visions into cutting-edge and versatile systems. Due to my passion for learning and strong interpersonal skills, I believe in fostering a supportive, collaborative and innovative environment. Overall, my goal is to create meaningful solutions, bring lasting change and to maximize my potential by producing results. 

Key Skills

Human-Centered Design
Design Leadership & Team Management
Product Strategy & Road Mapping
Information Architecture
User Research & Usability Testing
Prototyping & Wireframing
Figma
Adobe Creative Suite
Design Systems
Communication
HTML/CSS
Workshops

Professional Experience

Oct 2022
Present
Product Strategy & Design
Blu Sky Digital Brentwood, CA, US
Led and oversaw all aspects of visual design, creative workflows, UI/UX/product design, photography, front-end web design, and print content to support marketing, branding, and communications across multiple verticals. Partnered with developers to deliver a  mobile and web designs while managing a team of UI and graphic designers.
May 2019
May 2024
Design Lead
Kaiser Permanente Pleasanton, CA, US
Kaiser Permanente   |  Oct 2022 - May 2024
  • Launched the first-ever Vessel Design System, creating a scalable solution that streamlined collaboration, reduced inconsistencies, and accelerated time-to-market across products.
  • Built a comprehensive Figma component library, enabling seamless reuse of UI elements to ensure design consistency and efficiency across multiple frameworks and teams.
  • Managed and mentored the design team, introducing an atomic design approach and conducting heuristic evaluations to enhance information architecture and design quality.

Kaiser Permanente con't   |  May 2019 - Oct 2022
  • Led the design of the Joining Kaiser Permanente (JKP) Experience, guiding the creation of a seamless onboarding process to help new members navigate joining KP.
  • Directed the development and implementation of an enterprise-level design system, ensuring compliance, accessibility, and consistency for a diverse audience.
Jun 2018
May 2019
Senior Product Designer
Capital One San Francisco, CA, US
  • Modeled Capital Ones dynamic platform, data and touch-points to show the cohesiveness of the interfaces and integrated both design and data ecosystems that were used daily. 
  • Selected to be apart of a critical team to create an internal web-based, end-product information based on user research from engineers, data scientists and data analysts. 
Mar 2017
Aug 2018
Principal Design Lead
TE Connectivity Fremont, CA, US
  • Led the design strategy of the enterprise's first global e-commerce experience, collaborating with engineering and global teams to launch in key international markets.
  • Directed the creation of a scalable design system, ensuring cross-platform consistency, component reuse, and streamlined collaboration through agile methodologies.
Aug 2016
May 2017
Senior UX Designer
Tonic Co. Philadelphia, PA, US
  • Managed the redesign of the One Touch Reveal Mobile App, improving functionality, data syncing, and navigation to support effective diabetes management.
  • Collaborated with stakeholders and healthcare professionals to integrate user feedback and ensure alignment with medical requirements.
Mar 2016
Oct 2016
Senior UX Designer
QVC West Chester, PA, US
  • Led the design strategy with new QCard feature in collaboration with cross-functional teams and conducting user research to align with business goals and enhance user experience.
  • Developed wireframes, prototypes, and documentation to guide implementation, incorporating stakeholder feedback and validating decisions through usability testing.
Dec 2014
Mar 2016
Principal UX Designer
Advance America Wilmington, DE, US
  • Directed the redesign and rebranding of the website and mobile app, creating a cohesive, user-centered design strategy aligned with the new brand identity.
  • Implemented a mobile-first approach, leveraging user research and cross-functional collaboration to enhance usability, scalability, and brand engagement.

Education

Mar 2004
Nov 2008
Bachelors of Science in Graphic Design in Art Institute of Philadelphia

Certifications

1999
Microsoft Certified Systems Engineering (MCSE)
Computer Learning Center (CLC)
2025
UX Master Certification
Nielson Norman Group

Languages

English
(Fluent)

Get in touch with Frederick