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DEVESH GUPTA

A marketing & advertising professional with over 11 years of industry experience, having ideated, identified, & created valuable & relevant content for target audiences. With a quest to learn new things & deliver desired results, I take every project as a new challenge & opportunity to exercise my skills & expand my learning horizons.

Key Skills

Branded Content
Research/Journalism in Advertising & Marketing
B2B Marketing
Digital Marketing
Social Media & Image Management
External Communications / Public Relations

Professional Experience

Apr 2020
Mar 2021
Marketing & Communications Professional
Independent Consultant New Delhi, IN
Impact Comms, Natter, Orcomm, DCMN, Vertex Brand Solutions, Grammophone, Premier Energies, Quantum Networks, Indiantelevision, Adgully, AR, ETBE
  • Public Relations & Media Relations Strategy
  • Branded Content
  • Web Content
  • Editorial & Journalism - Features, Reporting, Content Creation, Brand Solutions, Curating Events
  • Market Research & Audit
  • Social Media
  • Team Management

Jan 2020
Mar 2020
Head of Corporate Communications
Grapes Digital New Delhi, IN
New Delhi based digital marketing agency
  • Led PR Strategy/Media Relations, Internal & External Communications 
  • Established Brand Reputation
  • End-to-End execution of Social Media Strategy 
  • Content Creation & Storytelling - Internal Emailers, Newsletters, Social Media strategy, External Media interactions, Blogs, Events (small scale), & Town Halls
  • Brand Consistency on all Touchpoints
  • Trained new Spokespersons & established their presence in industry.
  • Generate Leads, Communicated Agency accomplishments, Created Thought Leadership, Award Participation 

Sep 2018
Nov 2019
Editorial Consultant
ET BrandEquity, Adgully, AdvertisingAge, AR New Delhi, IN
Advertising & Marketing Publications
  • Led & Trained teams – Events/ Market Research/ Industry Stories/ Features/ Special Reports 
  • Conceptualised & Executed Branded Content
  • Plan, Develop & Executed Content & Social Media Strategy 
  • Product Development – New Segments, Site Design, Rectifying Bugs, SEO
  • Conceptualised Events & Brand Initiatives - Women Disruptors, Mobexx, Twitter Chats, Digixx
Jun 2018
Dec 2019
Lead - Corporate Communications, India office
DCMN India New Delhi, IN
Global Media Agency
  • Led PR Strategy/Media Relations, Internal & External Communications for India office 
  • Established Brand Reputation & Proposition, Leadership & Spokespersons
  • End-to-End execution of Social Media Strategy 
  • Content Creation & Storytelling
  • Brand Consistency on all Touchpoints
  • Trained new Spokespersons and established their presence in Industry.
  • Generated Leads, Communicated Agency accomplishments, Created Thought Leadership, Award Participation
  • Internal Communications: Employee Initiatives, Gauging general sentiments, Collaborated with the HR team, Corporate gifting etc.
  • Content Creation: Internal Emailers, Newsletters, Social Media strategy, External Media interactions, Blogs, Events (small scale), & Town Halls
May 2015
May 2018
Deputy Editor
Advertising Age India New Delhi, IN
Global Advertising & Marketing Publication
  • Launched the brand in India as a member of founding editorial team
  • Led Delhi & Mumbai Bureaus
  • End-to-end Development of Assets - Newsletters, Website, Design, Social Media Handles, & Newsfeeds, 
  • Strategy Execution: Content, Social media, Brand & Agency partnerships, Reports, Annual projects
  • Branded Solutions & IPs: CMO Lounge, AdAge Unicorns, The Week That Was, & The Year That Was & Native Articles
  • Planned & Executed B-2-B marketing strategy
  • Brand Consistency on all Touchpoints
  • People Management - Industry Relations & Cross-functional Teams
  • Scaled PVs, Community Building & Loyal Readership
  • Conceptualised & Executed Events

Nov 2012
Apr 2015
Senior Correspondent
afaqs! New Delhi, IN
Advertising & Media Publications
  • Reporting / Editing
  • Market Research & Strategic Content Support to Company Assets – Social Media Handles, AfaqsReporter, Newsletter & Branded Content
  • Event Solutions and Marketing Initiatives

Jun 2009
Oct 2012
Correspondent
Asian News International New Delhi, IN
South Asia's biggest newswire agency
  • Reporting / Editing / Scripting / Production
  • Led teams & bureaus across NE Region
  • Ground Zero Reporting - Mizoram
  • Co-produced Talk Shows - Roving Report / South Asian Newsline / Shubh Labh India

Education

May 2008
May 2009
PG Diploma in Journalism in Asian College of Journalism, Chennai
Aug 2003
Jul 2007
B.Tech in Guru Premsukh Memorial College of Engineering
IP University
Apr 2002
Apr 2003
CBSE Class 12 in New Era Public School

Get in touch with DEVESH