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DEVESH GUPTA

A marketing and advertising professional with over 11 years of industry experience, having ideated, identified, and created valuable and relevant content for target audiences. With having a never-ending quest to learn new things and deliver desired results, I take every project as a new challenge and opportunity to exercise my skills and expand my learning horizons.

Key Skills

Strategic Content Planning
Research - Marketing and Advertising
Research - Broadcast, Media and OTT
Media Relations / Public Relations
Social Media and Image Management
Reporting / Scripting / Editing / Content Creation

Professional Experience

Aug 2020
Jan 2021
Editorial Consultant
Indiantelevision.com New Delhi, IN
Trade Media Publication
  • Led Delhi & Mumbai Bureaus
  • Product Development – New Segments, More functionalities, Improving SEO
  • Market Research/ Industry Stories / Features / Special Reports
  • Brand Consistency on all Touchpoints
  • People Management - Industry Relations & Cross-functional Teams
  • Plan, develop & Executed Content & Social Media Strategy
  • Scaled PVs & Community Building
  • Conceptualised and Executed Events
  • Executed Branded Content
Jan 2020
Jul 2020
Marketing Consultant
Marketing & Public Relations New Delhi, IN
  • End-to-End PR strategy for mid-sized Brands and Agencies - Natter, Grammophone, Orcomm, Premier Energies, & Vertex Brand Solution
  • Created Branded Content
  • Created Brand Reputation & Web Content 
Sep 2018
Sep 2020
Editorial Contributor
ET BrandEquity, Adgully, AdvertisingAge, AR New Delhi, IN
Trade Media Publication
  • Led & Trained teams – Events/ Market Research/ Industry Stories/ Features/ Special Reports 
  • Conceptualised & Executed Branded Content
  • Plan, Develop & Executed Content & Social Media Strategy 
  • Product Development – New Segments, Site Design, Rectifying Bugs, SEO
  • Conceptualised Events & Brand Initiatives - Women Disruptors, Mobexx, Twitter Chats, Digixx
Jun 2018
Dec 2019
Lead - Corporate Communications, India office
DCMN New Delhi, IN
Global Media Agency
  • Led PR Strategy/Media Relations, Internal & External Communications for India office 
  • Established Brand Reputation & Proposition, Leadership & Spokespersons
  • End-to-End execution of Social Media Strategy 
  • Content Creation & Storytelling
  • Brand Consistency on all Touchpoints
  • Trained new Spokespersons and established their presence in Industry.
  • Generated Leads, Communicated Agency accomplishments, Created Thought Leadership, Award Participation
  • Internal Communications: Employee Initiatives, Gauging general sentiments, Collaborated with the HR team, Corporate gifting etc.
  • Content Creation: Internal Emailers, Newsletters, Social Media strategy, External Media interactions, Blogs, Events (small scale), & Town Halls 
May 2015
May 2018
Deputy Editor
Advertising Age India Delhi, IN
Global Trade Media Publication
  • Launched the Brand in India as a member of founding Editorial Team
  • Led Delhi & Mumbai Bureaus
  • End-to-end Product Development & Assets - Newsletters, Website, Design, Social Media Handles, & Newsfeeds, 
  • Strategy Execution: Content, Social media, Brand & Agency partnerships, Reports, Annual projects
  • Branded Solutions & IPs: CMO Lounge, AdAge Unicorns, The Week That Was, and The Year That Was & Native Articles
  • Planned & Executed B-2-B marketing strategy
  • Brand Consistency on all Touchpoints
  • People Management - Industry Relations & Cross-functional Teams
  • Scaled PVs, Community Building & Loyal Readership
  • Conceptualised & Executed Events 
Nov 2012
Apr 2015
Senior Correspondent
afaqs! New Delhi, IN
Trade Media Publication
  • Reporting / Editing
  • Market Research & Strategic Content Support to Company Assets – Social Media Handles, AfaqsReporter, Newsletter & Branded Content
  • Event Solutions and Marketing Initiatives
Jun 2008
Correspondent
Asian News International New Delhi, IN
News wire Agency
  • Reporting / Editing / Scripting / Production
  • Led teams & bureaus across NE Region
  • Ground Zero Reporting - Mizoram
  • Co-produced Talk Shows - Roving Report / South Asian Newsline / Shubh Labh India 

Education

Jun 2008
May 2009
PG Diploma in Journalism in Asian College of Journalism
Aug 2003
Jul 2007
BTech in IP University
Apr 2001
Mar 2003
High school in New Era Public School

Languages

English
(Fluent)
Hindi
(Native)

Get in touch with DEVESH