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Chitrakshi Barthwal

Copywriter & Copy-righterWielding wit and humour, I am good at writing copies and PJs too. Good at giving ideas, even better at taking constructive pointers. Have experience in writing copies of various formats. Enthusiast and high-energy driven creative individual willing to work in a challenging, dynamic and schedule-shifting environment. Tech-savvy and always eager to catch up on trends with up-to-date knowledge of social media. 

Key Skills

Communication skills.
WordPress Content Management
Content writing
Social Media Content
QuarkXpress
Adobe photoshop
Canva
Creativity
Team player
Time Management

Professional Experience

Sep 2021
Present
Copywriter
DigiStreet Media Noida, IN
DigiStreet is a digital marketing agency with a creative edge based out of India with a 360-degree marketing approach.
  • Writing digital ad copies for multiple brands like TrustFoods, TheHairStory, Equilibrium pro gym, CubeStop, Bonsoir, Omaxe and many more.
  • Writing website content and connecting with clients to deliver what they want.
  • Writing scripts for videos to be shared on social media and client events.
     

May 2021
Aug 2021
Content Writing/Management
WeAreTheWriters Delhi, IN
  • Published content while keeping all the necessary elements in check. 
  • I also made sure that relevant visuals get used with the blog/article, plus edit/crop/modify them using editing tools (Canva). 
  • Ensuring that blogs are plagiarism-free and edit/correct blogs written by other interns. 
  • My profile also included working on client projects like writing website content, brochure, blogs, and product description. 
  • Active in giving ideas about website improvement and coming up with new ideas for social media content. 
Nov 2020
Apr 2021
Freelance Copywriter
Freelance, self-employed Delhi, IN
  • Working on client projects like writing website content, brochure, blogs and product description.
Oct 2020
Nov 2020
Creative content writer
Flags Communication Delhi, IN
Flags communication is a fully formed, INS authorized marketing communications firm that offers 360-degree marketing solutions.
  • I worked as a creative content writer intern, where I had to work on social media copies, create website content, and write blogs for clients.
  • My work included writing product descriptions and Social media posts for new and existing clients.
  • Coming up with concepts for marketing posts for the company as well as writing copies for important days for various clients.
  • I also created social media copies for the launch of an upcoming local earphone brand. 

Jun 2020
Jun 2020
Content Creator-Cum-Editor | Core Marketing Team
YOUNTOS Delhi, IN
Yountos is an upcoming health app where users with similar problems/issues can connect and get consultations for free.
  • I was assigned as the app promotion intern on social media and work on designing health-related informative & interactive Instagram posts.
  • With my hard work and dedication, I started working with the core marketing team, where I took up the responsibility of creating content for different segments and became a part of marketing and discussions, strategising and giving content ideas for Instagram, Facebook, and Twitter posts.
  • Worked as the content creator-cum-editor for newsletter format "Yountos Daily" and gave inputs for layouts and execution. 

Jun 2016
Aug 2016
Content Creator, Development, Writing
WHATASHORT FILMS Delhi, IN
  • Conceptualized and created a short promo for Whatashort Independent International Film Festival. The short promo was selected to be uploaded on their Youtube channel.
  • I gave in ideas for short skits for their Youtube Channel "Masaledani." Also took part in skit execution and handling camera whenever needed.
  • Actively conducted Vox pop for YouTube content. 

Jun 2015
Jul 2015
Web Content Writer
Sahara India Network Delhi, IN
  • I worked as a web content writer for the web portal of Sahara news. I worked on writing news and uploading them by using Content Management System.
  • Added title tags, alt tags, appropriate titles, and descriptions and published news.
  • I was also assigned the duty of uploading videos with relevant tags, titles, and descriptions. 

Education

Aug 2018
Aug 2020
MAMC (Corporate Communication) in University School of Mass Communication
Guru Gobind Singh Indraprastha University
Aug 2014
Aug 2017
Bachelors of journalism and mass communication in Jagannath international management school
Guru Gobind Singh Indraprastha University

Certifications

2019
Fundamentals of digital marketing
Google

Achievements

Published Blogs with Byline
 I have published various blogs, and some of them appear on the first page of Google.
The blogs got published after performing Search Engine Optimization, conducting research, writing original and error-free content. Meta Description, Titles, proper subheadings, Internal linking, External linking, and alt tags were all taken into consideration while creating the blogs. Furthermore, the blogs consist of various media like YouTube videos and images. 
Extra-Curricular Activities
  1.  Participated in Cleanliness Drive.
  2. Secured 1st position in the annual cultural fest of IP University.
  3.  Secured 1st position in Group Singing and 2nd in Vocal Solo.
  4.  Secured 1st position in duet and 2nd position in group singing at Pulse (cultural fest of AIIMS).
  5. Secured 2nd position in Hindi Quiz competition(12th standard)
  6. Secured 2nd position in Hindi Antakshari(11th standard)
  7. Participated in a Hindi Essay writing competition. (11th standard)
  8. Participated in an interschool street play.
 

Hobbies & Interests

  • Photography
  • Playing Guitar
  • Singing
  • Composing

Career Aspiration

I've always believed in this specific quote: "If you love something, never hear no for an answer." Being able to create something that communicates to people brings me joy. I wish to see myself as a witty, successful copywriter in the advertising industry.

Get in touch with Chitrakshi