Creative and strategic Learning & Development specialist with over 15 years of experience in content design, curriculum development, and digital learning technologies across the APAC region. Expert in transforming complex concepts into engaging, learner-centred content for diverse audiences. Proficient in using e-learning tools such as Articulate, Camtasia, and Canva to develop multimedia content that enhances knowledge retention and supports business goals. Currently completing an MBA at the University of Otago with top academic performance. Passionate about leveraging digital media and data-driven insights to build impactful learning experiences and promote lifelong learning.

Key Skills

Instructional design
Curriculum Development
Digital Content Creation
Course Delivery
People Analytics & Learning Metrics
Workday
SAP - Success Factor

Professional Experience

Jun 2024
Present
Content Creator & Facilitator
Startup Education Company Fuzhou, CN
Language learning centre & Education consultancy
  • Designed short-form educational videos for platforms such as TikTok and Xiaohongshu
  • Developed content focused on HR, business, and language learning, tailored to adult learners
  • Applied instructional design principles to enhance viewer engagement and comprehension
  • Developed learning content viewed by 100 K+ on social media.

Jul 2021
Aug 2023
HR Manager
NetDragon Websoft - SEA Private School Fuzhou, CN
  • Led L&D components of HRIS development, including training tracking and learning workflows
  • Managed C&B and workforce engagement projects with measurable talent development outcomes
  • Created and maintained metrics dashboards to track employee performance and training ROI


Feb 2020
Feb 2021
Talent Acquisition and Development Manager
Newland Payment Technology Fuzhou, CN
  • Designed and implemented High-Potential Talent (Hi-Po) programs by identifying core competencies and building capability models
  • Acted as the L&D Business Partner to business units; screened and nominated employees for leadership development programs
  • Collaborated with senior leadership to align talent initiatives with long-term organisational goals
  • Contributed to succession planning and cultural integration strategies through data-driven talent identification


Jul 2012
Feb 2020
HRBP
Xylem China Fuzhou, CN
  • Performance Improvement: Facilitated action learning across departments to support leadership growth
  • Talent Development: Launched Hi-Po programs that increased internal promotions by 40% and facilitated action-learning workshops for cross-functional teams.
  • HRIS Optimisation: Streamlined HCM processes in Oracle, reducing payroll errors by 15% and ensuring compliance across APAC countries.
  • Strategic Workforce Planning: Revamped talent acquisition and C&B structures using SAP and Workday, aligning regional payroll systems with APAC compliance standards.

Apr 2008
Aug 2012
Learning & Development Specialist
Oregon Tool (formerly Blount International) Fuzhou, CN
  • Created over 20 training programs for 500+ employees, reducing onboarding time by 30%
  • Produced e-learning modules using Articulate and Camtasia
  • Maintained training content and managed LMS implementation
  • Facilitated leadership development and succession planning workshops, resulting in 25% internal promotion growth


Education

Jan 2023
Sep 2025
Master of Business Administration in Otago Business School
University of Otago
Aug 2003
Jun 2007
Bachelor of Law in Art and Law College
Chengdu University of Technology

Certifications

2019
ICF (Internal Certificated Facilitor)
AACTP

Achievements

2011
Digital Learning Impact
Designed and delivered over 20 tailored training programs, reducing onboarding time by 30% and increasing internal promotion rates by 25%.

2020
Award-Winning Facilitation
Received CPI Best Organizer Award for leading a company-wide learning initiative that:
  • Identified key performance bottlenecks
  • Engaged senior leaders in strategic alignment discussions
  • Facilitated cross-departmental collaboration through action-learning workshops
  • Achieved $2M in procurement cost savings through supply chain optimisation

Languages

English
(Fluent)
Chinese
(Native)
Hakka-chinese
(Native)

Career Aspiration

In three years, I aim to become a trusted L&D advisor who creates inclusive, data-driven learning programs that empower employees, support career growth, and align with organizational strategy.

Get in touch with Celia