Message

Carole ROUX-DAIGUE

With 15 years+ of experience as a Sales and Marketing Lead, I am skilled in developing marketing strategies, managing teams, and driving new business growth. My expertise lies in creating effective campaigns, leading cross-functional teams, and implementing innovative solutions to drive revenue and achieve business objectives. I bring a proven track record of success in driving sales and marketing initiatives, and I am dedicated to delivering results that exceed expectations.

Key Skills

Marketing Strategy
Team Management
New Product Launch
Sales Partner Strategy
KOL Management
Growth and Margin Management
Cross-cultural Collaboration
CRM

Professional Experience

Apr 2024
Present
Key Account Manager
Medline Industries, LP Paris, FR
  • Managed a 12M portfolio of key accounts in the healthcare industry 
  • Utilized strong negotiation skills to secure contracts and increase sales revenue and margin
  • Collaborated with internal cross-functional teams to ensure seamless delivery of products and services to customers
  • Developed and maintained strong relationships with key stakeholders at customer accounts to drive customer satisfaction and loyalty
  •  Managed tenders 
Dec 2019
Apr 2024
MARKETING MANAGER - FRANCE & BENELUX
Medline Industries, LP Paris, FR
  • Developed and executed comprehensive marketing strategies to drive market penetration and increase brand awareness in the France and Benelux 
  • Managed a team of marketing professionals to implement promotional campaigns, digital marketing initiatives, and customer engagement programs
  • Led the development of new business following the acquisition of Centurion and Asid Bonz companies, by identifying and targeting key accounts, negotiating partnerships, and expanding Medline's presence in the healthcare industry
  • Utilized strong analytical skills to track market trends, conduct competitive analysis, and evaluate the success of marketing campaigns
  • Honored with Leadership Award for outstanding marketing support in Europe
Apr 2018
Dec 2019
MARKETING MANAGER Urology - FRANCE & BENELUX
LABORIE Paris, FR
  • Developed and executed strategic marketing plans to drive sales of urology products in France and Benelux 
  • Managed key opinion leader (KOL) relationships to maximize brand awareness and drive product endorsements
Aug 2016
May 2018
Senior Consultant
MD Medical Devices Consulting SAS Paris, FR
  • Developed relationships with key clients in the industry to understand their hiring needs and provide customized solutions that matched their requirements 
  • Regularly attended industry events and conferences to network with potential clients and candidates, and stay updated on the latest developments in the medical devices sector
Apr 2008
Sep 2015
Senior Marketing Manager
Johnson & Johnson Paris, FR
  •  Developed and executed marketing strategies to drive brand awareness, engagement, and sales for multiple products within the Johnson & Johnson portfolio
  •  Managed key opinion leaders (KOLs) in the healthcare industry to leverage their influence and support in promoting products and building credibility for the brand
  •  Led successful new product launch campaigns, including market research, product positioning, messaging, and go-to-market strategy
  • Achieved a 100% surge in hernia implants product sales and launched 5 new products, with a #2 worldwide ranking in sales for a strategic range
  • Received 2 leadership awards for innovation and serving as a Credo ambassador
Dec 2005
Apr 2008
Senior Product Manager
Pernod Ricard Marseille, FR
  • Developed and implemented marketing strategies for Pernod Ricard premium spirits portfolio to drive brand awareness and increase sales
  • Managed a team of product managers to oversee new product launch, ensuring products were on budget and met consumer needs
  • Collaborated with global marketing teams to develop consistent brand messaging and positioning for Pernod Ricard products , ensuring brand consistency and alignment with corporate objectives
Dec 2002
Dec 2005
Senior Category Manager
Pernod Ricard Paris, FR
  • Developed and implemented a comprehensive category management strategy for the spirits category at Pernod Ricard, which resulted in a 10% increase in sales within the first year.
  • Utilized advanced data analytics tools and software to track key performance indicators and measure the effectiveness of category management initiatives, providing insights for continuous improvement and optimization.
Dec 2000
Jan 2003
MARKETING INTELLIGENCE MANAGER
Brasseries Kronenbourg (Carlsberg Group) Strasbourg, FR
  • Developed marketing plans and recommendations based on data-driven insights to optimize marketing campaigns and drive business growth
  • Utilized skills in marketing consulting to provide actionable insights and recommendations to senior management on key marketing initiatives
Mar 1997
Jan 2001
Marketing Consultant
Nielsen Company Paris, FR
  • Managed key accounts by establishing and maintaining relationships with clients to understand their business needs
  • Developed strategic marketing plans and recommendations to drive sales and increase market share for clients

Education

Aug 2014
Sep 2016
Executive MBA in HEC Paris
Aug 1996
Sep 1997
Master II in Quantitative Marketing (Honours) in ESA
Grenoble

Certifications

2010
JNJ Leadership Program
Johnson & Johnson
2009
JNJ Marketing and Launch Excellence
Johnson & Johnson
2011
JNJ Integrity Selling & Integrity Coaching
Johnson & Johnson
2025
CHALLENGER SALES PROGRAM
MEDLINE

Hobbies & Interests

  • Running
  • Skiing

Languages

English
(Fluent)
French
(Native)
German
(Basic)

Career Aspiration

As a Sales and Marketing Lead, I aspire to create innovative marketing strategies, lead high-performing teams, successfully launch new products, develop strong partnerships with sales partners, manage Key Opinion Leaders effectively, penetrate new markets, conduct in-depth market research.

Get in touch with Carole