BONNY BABY

 Implementing SEO and PPC strategies for lead generation in the IT niche 
 Coordinating marketing automation, campaign management, content marketing and branding activities Conducting frequent analysis on website traffic, user experience and managing a team of digital marketing  executives. 
 Planning and executing all web, SEO/SEM, email, social media and display advertising campaigns Measuring and reporting performance of all digital marketing campaigns and assesses against goals (ROIs and  KPIs) 
 Collaborating with internal teams to create landing pages and optimize user experience Identifying critical conversion points and drop off points and optimizing user funnels Collaborating with agencies and other vendor partners 
 Providing thought leadership and perspective for adoption, where appropriate 
 Work closely with outreach, content, creative, analytics and email marketing teams to ensure impact of  performance marketing is maximized.

As a senior SEO analyst, responsible for building and refining SEO strategy for client websites and  preparingproposals for upcoming projects. Managing stakeholders independently and leading a team of SEO analysts. 

As a senior SEO analyst crafted and executed the on-site and off-site SEO roadmap to maximize overall  organic search traffic, conversions and return on investment. Working to identify and implement key  optimization opportunities, ensuring strong performance for core products and services in real estate, education, medical and other B2B industries.