Bandita Roy

Build and maintain a sales pipeline.

Prospect through phone calls, emails, and social media.

• Consult with prospects and business targets about our services.

• Present, promote, and sell products/services using solid

arguments to existing and prospective customers.

• Report regularly on the progress of opportunities to develop new business channels or networks.

• Establish, develop, and maintain positive business and customer relationships.

• Assisting in copywriting for SEO purposes

• Creating a newsletter and ad copies

• Research for the best offers and deals

• Regular updating of the content offers and coupons daily

• Managing and maintaining assigned accounts with the latest content to stay up to date

• Activating and onboarding new campaigns to take them live

• Closely coordinating with cross-functional teams to ensure a smooth campaign lifecycle

• Generating reports on assigned parameters and analysis

Used to be the primary point of contact for clients in managing daily operations and ensure all campaign requests are

addressed in a timely and prioritized manner.

• Responsible for all digital media campaigns management and coordination including campaign booking, campaign setup, creative trafficking, reporting & technical support.

• Setup and execute digital media campaigns using ad servers like Google Campaign Manager.

• Quality review of creative to ensuring technical specs are

met and ads appear properly in the desired formats. • Trafficking sheet review, upload and assign creative to appropriate ads as per the trafficking sheet.

Execute ongoing campaign optimizations and adjustments. • Analyze and understand the campaign brief thoroughly before executing any requests within defined SOPs and procedures.

• Troubleshoot campaign delivery and tracking issues across platforms/Ad techs and proactively suggesting the appropriate solutions.

• Effectively communicate the technical information with a

wider team

• Capability to gather and analyze complex data, providing

insight related to analytics and revenue recognition • Used to support Team Lead with day-to-day technical solutions to maintain a smooth operation and meet the respective stakeholders' requirements.