Message

Bandita Roy

Motivational and passionate media science student with 2+ years of working experience in the field of digital advertising management and business development. Seeking to obtain a higher education degree from an institution that provides me with a consistently positive atmosphere to learn new technologies and implement new advancement to enhance my career.

Key Skills

Communication Skills
Critical Thinking
Business Analysis
Marketing
Project management
Problem Solving Skills

Professional Experience

Jun 2019
Oct 2020
Business Development Associate
Solitaire advertising Kolkata, IN
  • Build and maintain a sales pipeline.
Prospect through phone calls, emails, and social media.
  • Consult with prospects and business targets about our services.
  • Present, promote, and sell products/services using solid arguments to existing and prospective customers.
  • Report regularly on the progress of opportunities to develop new business channels or networks.
  • Establish, develop, and maintain positive business and customer relationships.

Jun 2018
Sep 2018
Internship at Partnership & Administration
Topcashback India Bangalore Urban, IN
  • Assisting in copywriting for SEO purposes 
  • Creating a newsletter and ad copies
  • Research for the best offers and deals
  • Regular updating of the content offers and coupons daily
  • Managing and maintaining assigned accounts with the latest content to stay up to date
  • Activating and onboarding new campaigns to take them live
  • Closely coordinating with cross-functional teams to ensure a smooth campaign lifecycle
  • Generating reports on assigned parameters and analysis


Apr 2017
Dec 2017
Digital Ad Trafficker
Annalect India Bangalore Rural, IN

• Used to be the primary point of contact for clients in managing daily operations and ensure all campaign requests are
addressed in a timely and prioritized manner.
• Responsible for all digital media campaigns management and coordination including campaign booking, campaign setup, creative trafficking, reporting & technical support.
• Setup and execute digital media campaigns using ad servers like Google Campaign Manager.
• Quality review of creative to ensuring technical specs are met and ads appear properly in the desired formats.
• Trafficking sheet review, upload and assign creative to appropriate ads as per the trafficking sheet.
• Execute ongoing campaign optimizations and adjustments.
• Analyze and understand the campaign brief thoroughly before executing any requests within defined SOPs
and procedures.
• Troubleshoot campaign delivery and tracking issues across platforms/Ad techs and proactively suggesting the
appropriate solutions.
• Effectively communicate the technical information with a wider team 
• Capability to gather and analyze complex data, providing insight related to analytics and revenue recognition.
• Used to support Team Lead with day-to-day technical solutions to maintain a smooth operation and meet the
respective stakeholders' requirements.

Education

Aug 2013
Mar 2017
Bachelor of Media Science in
Maulana Abul Kalam Azad University Of Technology
Mar 2010
Jun 2012
Higher Secondary Education in Burnpur Girls High School
Jan 2001
May 2010
Secondary Education in Burnpur Girls High School

Quote

"The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle."

Steve Jobs

Hobbies & Interests

  • Blogging
  • Cooking
  • Reading
  • Travelling

Languages

English
(Fluent)
Hindi
(Fluent)
Bengali
(Native)

Career Aspiration

My long-term career goal is to become the Manager of the company. My mother always told me, “Never settle for less than your best.” So, I plan to claw my way to the top!

Get in touch with Bandita