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Arun Chachan

As a skilled marketer with over 9 years of global experience, I have successfully driven growth across various industries.  My core expertise is managing end-to-end strategies, growth hacking, customer acquisition and retention, marketing funnel and customer journey optimization, online and offline marketing, and product management for D2C/ B2C/B2B verticals.  In my recent organization, I implemented marketing strategies, optimized the marketing funnel, increased acquisition by 2x, and implemented 30+ customer journeys using clever tap, improving retention by 3x.  To solve challenges, I focus on understanding consumer behavior and their pain points, optimizing the marketing funnel and conversion percentage, and looking for ways to increase stickiness.  I am proficient in Google Ads, Facebook Ads, Google Analytics, and customer behavior analysis.

Key Skills

Growth Strategy
Performance Marketing
Funnel Marketing
Go To Market Strategy
Product Marketing
Strategic Planning And Analysis
Customer Retention Strategy
CRM Tools
Microsoft Excel
D2C/B2C Marketing
Branding
Direct Marketing

Professional Experience

Mar 2021
Feb 2022
Growth and Marketing Head
C.P Milk & Products Pvt Ltd Lucknow, IN
A D2Conline and grocery company focused on quality and establishing home delivery channels via Gyan Fresh in north India.
  • Successfully managed a $5M P&L across digital, product, and operations.
  • Awarded "Committed Performer" for ramping MoM acquisition & retention to ~21% via online and offline channels.
  • Devised go-to-market strategies to expand business via ATL & BTL, improving consistent profitability.
  • Responsible for implementing traditional marketing such as OOH, newspapers, Radio, and Flyers.
  • Successfully launched services in Kanpur using digital, ATL, and BTL, increasing daily orders by 18%
  • Executed a full-scale $200k marketing campaign across different mediums, increasing new user acquisition by ~36%.
  • Expanded F&B categories to increase AOV and LTV of customers, after conducting customer 1:1 interviews.
  • Proficient in using various tools such as Google Ads, Meta Ads, Clever Tap, Apps Flyer, Google Analytics, and Klayvio.
  • Implemented strategies to reduce CPI by 25%, CPR by 30%, CPO by 20%, and increase AOV by 15% and LTV by 18%.
  • Optimized churn via RFM analysis and loyalty program, boosting retention to 32% and daily orders by 30%
  • Successfully added quick commerce such as Swiggy, Blinkit, and BigBasket, increasing revenue by 12%.
  • Optimized customer journey using CleverTap and heat map, resulting in a 10% improvement in conversion rate.
  • Increased awareness and daily new user acquisition by 15% through the successful execution of Door to Door Project
  • Mentored team on digital marketing and product strategies, improving team performance and productivity. 



Aug 2020
Mar 2021
Head Of Ecommerce
BeHealthy Today LLC Remote, IN
An organic healthcare CPG D2C supplement company focused on the US Market
  • Managed a team of 12 to oversee and grow the organic healthcare supplement D2C brand with an $850K P&L. 
  • Optimized sales funnels, landing pages, campaign strategies, and creatives, increasing MoM revenues to $72K. 
  • Implemented up-sell & down-sell funnel automation, increasing per-user revenue by $12 and ROI by 9X. 
  • Collaborated with US health influencers, including Jolene Goring, increasing brand awareness & sales by 15% MoM. 
  • Leveraged Google Analytics, Lucky Orange, Landing Page Optimization, Campaign Optimization, Klaviyo, and A/B testing to monitor the effectiveness of online marketing strategies, website content, and user experience. 
  • Implemented email & SMS marketing plans to increase old customer re-acquisition, ensuring high customer service. 
  • Managed performance marketing campaigns and implemented marketing funnel on different platforms, including Google Ads and Facebook Ads, achieving a 12% MoM increase in conversions. 
  • Developed and executed growth hacking strategies, resulting in a 25% MoM increase in website traffic and a 20% MoM increase in new customer acquisition. 
  • Collaborated with cross-functional teams to execute marketing campaigns to increase customer engagement. 
  • Utilized customer data and analytics to optimize the customer journey, resulting in a 30% MoM increase in repeat purchases and a 25% MoM increase in customer retention. 
  • Continuously evaluated and optimized campaigns & initiatives, using data-driven insights to improve performance & drive growth. 
Aug 2018
Jul 2020
Digital Marketing Head
The Waylo Remote, IN
A B2B and B2C online hotel booking company, acquired by e-Dreams Odiego.
  •  Played a pivotal role as a founding member to increase revenues by ~2X in a year. 
  • Acquired new users & increased monthly bookings by 18% through go-to-market strategies
  • Spearheaded the B2B SaaS project, resulting in additional revenue of $1M and recognition as an Upcoming Leader. 
  • Collaborated with meta-search platforms such as Trivago, resulting in a revenue increase of ~18% MoM. 
  • Identified opportunities for revenue growth by collaborating with prominent hotels and onboarding travel agents. 
  • Conceptualized the B2B SaaS for e-Dreams Odigeo, leading to a successful company acquisition and profitable exit. 
  • Optimized product flow and enhanced customer experience, achieving a significant increase in funnel growth, retention, and app engagement. 
May 2015
Aug 2018
Co-Founder, Marketing Head
Expletus Media Pvt Ltd Delhi, IN
A performance-focused marketing consulting firm that served clients across Asia, the Middle East, and North America.
  •  Spearheaded a team of 24 marketing professionals and managed a P&L of $300K by devising and executing successful marketing strategies across a variety of industries, including finance, e-commerce, and healthcare. 
  • Launched India's first Programmatic SMS SaaS platform, driving 18% revenue and 21% profit growth YoY. 
  • Executed traditional marketing such as OOH, Radio, Newspaper Jockey, and Flyers for many clients to increase offline presence. 
  • Crafted effective marketing campaigns, PR initiatives, articles, and newsletters, strengthening the company's reputation as a thought leader and increasing brand awareness for clients. 
  • Boosted revenue by 18% YoY through the successful launch of various apps, including a rewards program, news app, and cryptocurrency tracker, utilizing growth hacking and user acquisition tactics to drive downloads and engagement. 
  • Increased engagement and retention by 27% through the implementation of a loyalty program within the customer journey of a reward-based app, leveraging customer data and behavioral analytics to personalize messaging and drive user engagement. 
  • Maximized branding initiatives by strengthening program outreach and communication between marketing and PR teams. 
Aug 2012
Apr 2015
Business Analyst
Tata Consultancy Services Ltd. Pune, IN
  • Managed multiple strategic projects for the CEO and Global Analytics Head, while working in a office of strategic management. 
  • Utilized problem-solving skills to analyze and resolve issues impacting business operations and goal achievement. 

Education

Mar 2022
Apr 2023
MBA in Indian School of Business (ISB)
Jun 2008
Jun 2012
B.Tech in Sikkim Manipal Institute of Technology
Sikkim Manipal University

Achievements

Committed Performer
 Awarded "Committed Performer" for ramping MoM acquisition growth and retention at CP Milk and Foods Pvt Ltd

Hobbies & Interests

  • Music
  • Snooker
  • Traveling
  • Reading Books

Languages

English
(Fluent)
Hindi
(Native)

Get in touch with Arun