Ankaj Paswan

Results-driven Performance Marketing Specialist with a proven track record of managing over 1 million in monthly advertising budgets. Experienced in strategizing, executing, and optimizing high-impact digital campaigns to drive ROI and business growth. At Digisidekick, led end-to-end campaign operations including media planning, budget distribution, audience segmentation, and funnel analysis. Adept at using data-driven insights to fine-tune targeting, enhance creatives, and scale successful campaigns. Played a key role in scaling prominent Shark Tank brands like Cellbell Chair and Sudathi Saree, 3 more other  brand contributing to their rapid D2C growth through performance-focused marketing strategies.

Key Skills

Digital Marketing
Performance Marketing
Google Analytics
Google sheets
Meta Ads
Ad Copy writing
Shopify
Content Writing
Google Ads
Media planning

Professional Experience

Jan 2025
Present
Performance marketing intern
Digisidekick Noida sector 3, IN
D2C Ecommerce
During my internship as a Performance Marketing Intern at Digisidekick, I was responsible for creating, optimizing, and scaling digital advertising campaigns to drive performance and ROI. My role included media planning, budget allocation, and campaign strategy based on performance insights. I regularly prepared and presented daily and weekly reports, conducted detailed funnel analysis to understand the customer journey, and used data-driven insights to improve targeting, creatives, and effective marketing efforts.
Sep 2024
Jan 2025
Digital marketing internship
Krayonsh coverage New Delhi, IN
internship: During my internship, I gained hands-on experience in digital marketing, including content writing,
keyword research, Creative, social media management, SEO, email marketing, and data analysis. I
assisted in developing marketing strategies that improved brand visibility, engagement, and
conversions. I contributed to the execution of campaigns across platforms like Google Ads, Facebook,
and Instagram, while also optimizing websites for search engines and monitoring performance through analytics tools. My work helped enhance lead generation efforts and provided valuable insights into customer behavior, leading to actionable improvements in digital strategies.

Education

Jul 2023
May 2024
Digital marketing in Skillcircle
Institute
Apr 2021
Jul 2024
B.A in Samastipur college Samastipur
Lalit Narayan Mithila University

Certifications

2024
Google search Ad
Google
2024
Social media marketing
Hubspot
2025
SEO
Hubspot
Performance marketing
Skillcircle

Get in touch with Ankaj