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Anil Rana

Competent Marketing Manager adept in driving company growth through implementing strategies. Dedicated team leader proficient in assessing market trends and customer needs to develop targeted marketing campaigns. Eager to bring the background to a new position.

Key Skills

Digital Marketing
Marketing Strategies
Corporate Communications
Event Management
Product Launch
Training & Development
Brand Management

Professional Experience

Feb 2017
Present
Marketing Manager
Deutsche Motoren Private Ltd. Delhi, IN
  •   Establishing marketing goals with a view of Brand Development & to ensure a share of market and profitability in New & Pre-owned cars division. 
 
  •   Ensuring complete 360° Activation Through various Above the Line (OOH/Print/Radio) & various initiatives across the Region to Enhance Brand Identity, Brand Recall, and Brand Visibility.
 
  •   Planning and execution of Advertising and Promotional Budget under ATL & BTL marketing activities in coordination with BMW India.
 
  •  To liaise and co-ordinate with vendors to ensure timely deliveries.
 
  •    Planning & execution of on-ground events.
 
  •   Communicate with outside advertising agencies for ongoing campaigns. 
 
  •   Work with the creative team & approve the design, layout, paste-up, and production of promotional materials. 
 
  • Ensure effective control of marketing results and ensure that corrective action takes place where required. 
 
May 2016
Mar 2017
Senior Executive - Marketing & Events
Jubilant Motor Works Pvt. Ltd Pune, IN
 
  •  Hands-on-Experience in charting out marketing strategies and contributing to enhancing business volumes & growth and achieving profitability norms. 
  •   Conduct local customer segmentation and buyer value analysis to ensure targeted dealership marketing strategy. 
  •  Prepare marketing plans to support sales target achievement (branding, campaigns, marketing, and digital media marketing). 
  •   Manage appropriate generation and allocation of leads to the sales team and update customer database accordingly. 
  •   Communication planning and PR strategy with the local media in the territory of operation aligned with Audi India guidelines. 
May 2014
Jun 2016
Executive - Marketing & Sales
GSC Glass Ltd. Greater Noida, IN
 
  •  Creating marketing strategies for new business vertical launched. 
  •   Generation of demand for institutional business.
  •   Formulate long/short term strategic plans to enhance sales and acquire potential business for the achievement of these goals. 
  •  Manage & grow acquisition channels through a lead generation process. 
 
Jul 2013
Feb 2014
Executive- Corporate Comm. & Brand Management
L.G. Electronics Pvt. Ltd. Greater Noida, IN
 
  • Interact with creative agencies & media representatives to decide creative & content layouts. 
  •  Negotiations with vendors & finalize the quotation among many vendors for work after having finalized with the GP team. 
  •  Interacting with all categories for offers or promotions. 
  • Acquire brand tie-ups with external partners 

Education

Jun 2011
Jul 2013
Master of Business Administration in Accurate Institute Of Management Technology
Jun 2008
Jul 2011
Bachelor of Business Administration in IMED

Certifications

2021
Fundamentals of Digital Marketing
Google

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