Jan 2019
Oct 2020
Digital Marketing Executive
Elite Information Technology Pvt. Ltd.
Jaipur, IN
- Setting up Google ads Advertising Campaigns including keywords, ad copies & Campaign filters for future marketing opportunities.
- Responsible for Planning & Executing the Digital advertising campaigns with the development of digital marketing strategies on the basis of clients’
goals & requirements. - Creation of Shopping Campaign with the automated fetching products into the merchant center & Implementation of proper optimizing techniques for better results.
- Prepared Display Campaign & Did Testing Over Standard & Responsive ads For Optimum CTR For Better Results.
- Measured and reported performance of digital campaigns and assess against goals (ROI and KPI's).
- Implementation, Monitoring & Analyzing Advanced A/B Testing on Ad copies & Landing Page & Drive actionable insights from tests & experiments.
- Researched new marketing strategies and presented them to clients & Implemented marketing strategies to uplift conversion rate by 65%.
- Prepare Reporting Dashboard and organize conference calls with clients in order to review weekly/monthly progress, completed tasks, future action items, and listen to any concerns, questions or clients' requests.
- Collaborated with group of digital marketers, graphic designers, copywriters & search engine optimization experts to deliver exceptional metrics to clients.
- Performed Competitors Research & Ads Analysis & Implementing the changes over landing page & Ads for Better Results.
- Used Web Analytics tools like Google analytics in order to analyze Traffic Trends, Visitors Behavior & measure success of PPC Campaign.
- Develop & Optimized the Landing page for high conversion rates, while satisfying ad network quality score.
Jul 2017
Jan 2019
E-Marketing Executive
Vaibhav Gems
Jaipur, IN
- Product Research, Market trend analysis, which product is performing well and what recent trends are coming in Jewelry and Lifestyle.
- Analyzing reports and formulating strategies that how to enter into new market segment.
- Managing the Different online sales portals.
- Working on existing strategies to expand customer base and also for customer retention.
- Handling the customer queries and solving them on a priority basis.
- Managing the promotions and the campaigns of Amazon and Flip Kart Portal.
- Worked for the content writing & SEO for the Online portals
- Working on UK & US Amazon campaign of (TJC Gems & Shop LC).
- Talking directly with the UK & US Managers for preparing a sales strategies for online portals and their implementations.
- Generating Daily, Weekly and Monthly Reports for performance evaluations.
- Achieving the targets of the sales with the analysis of the all the portals and the product.
May 2016
Jul 2016
Summer Intern
ABS Automotive Pvt. Ltd. (Fiat)
Jaipur, IN
- Sales and Field Analysis for Brand awareness of FIAT
- Understanding the buying behavior of customer while purchasing the cars.
- Organized consumer awareness drives.
- Study to understand brand loyalty for various cars and why?
- Understanding customer’s requirement and presenting a viable solution.
Apr 2016
Jun 2016
Summer Intern
Leeboy Construction Pvt. Ltd.
Jaipur, IN
- In a market dominated by Commercial Excavator majors (BEML, Komatsu, Caterpillar, Volvo and Hitachi). My project involved, study of Leeboy’s market share and to understand buying behavior of its major customers.
- Findings: With a value proposition that seeks to minimize customer’s pain points, these equipment are a result of an intense engineering effort that factors in deeper customer insights and offers comprehensive solutions for improving the uptime, serviceability and productivity at work sites.
Education
May 2015
May 2017
Master of Business Administration in JK Lakshmipat University
JK Lakshmipat University
Mar 2012
May 2015
Bachelor's of Business Administration in Commerce College
University of Rajasthan
Certifications
2011
Diploma In Computer Automation & Publications
RGCSM
2019
Google Adwords Fundamental
Google
2019
Google Ads Search
Google
2019
Google Shopping Ads
Google
2019
Google Analytics Individual Qualification
Google
2020
Google Ads Display Certification
Google
2019
Google Analytics For Power User
Google
2020
Fundamentals of Digital Marketing
Google Digital Garage
2020
Digital Skills : Digital Marketing
FutureLearn
Hobbies & Interests
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Gymming
-
Listening Music
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Playing sports
Languages
English
(Fluent)
Hindi
(Fluent)
Career Aspiration
I'd like to see myself excelled/enhanced in the work and learn more things/technologies. I should be in a position to contribute in the company's growth and would strive hard to be in a reputed position in your company.
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