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Aarushi Patial

5+ years experience in handling clients in Advertising Agency. Understand the client's requirements. Handle projects, good with coordination, and work very efficiently to deliver results.

Key Skills

MS Office
Adobe Illustrator
Active listening
Market research
Research & Reporting
Highly organized and detail-oriented

Professional Experience

May 2019
Present
Senior Account Executive
Hakuhodo India New Delhi, IN
ACCOUNT: Dr. Lal Path Labs, DEERIKA, Sharp - Home Appliances, Air Purifiers, Water Purifier, Multi-Functional Printers, Displays, and Refrigerators.

  • SHARP: Worked on the digital campaign and an Influencer activity for Sharp Home appliances and a digital campaign for Air Purifier from the month of October- February.
  •  Dr. Lal Path Lab: Launched first SugarNme Offline Outlet at Dwarka Lab- a new concept- SugarNme Outlet (final destination of all Diabetes needs)- worked on the Instore VM, Worked on the Kenya Store Branding, Worked for Pune LPL new centers- as we have to build equity for LPL in Pune.·
  • DEERIKA: Launched the hypermart at Gurugram in sector -51 and did the branding, product packaging, print ads, hoardings & banners.
  •  Responsible for carrying out the plan per the critical timeline path and meeting deadlines
  • Coordinate advertising, marketing, and creative efforts with the segment team 
  • Maximized ROI of campaigns through continual analysis of performance, response-rates, and results.
Apr 2018
May 2019
Account Executive
RK Swamy BBDO New Delhi, IN
 ACCOUNT: Eldeco, Ozone & Gopal
- Involvement in operational tasks on a daily basis·
- Regularly briefed the creative team to produce the adverts and materials.·
- Carried out Launch of Eldeco: Live by the Greens project Sector -150, Ozone: Jasmine Range, Signature Range & Gopal: Eatos Candy & Gopal Agarbatti·
- Worked on the re-launch of the Eldeco Accolade Sohna project· 
Sep 2017
Feb 2018
Management Trainee
DDB Mudra New Delhi, IN
 ACCOUNT HANDLED: Paras Dairy, Patanjali, Pan Bahar
- Managed email and other correspondence.
- Ensured timely completion of all the projects within the scheduled deadline.
- Regularly briefed the creative team to produce the adverts and materials.
-Conducted market research on competitors’ product & service pricing.

Nov 2016
Jul 2017
Management Trainee
McCann Delhi New Delhi, IN
 ACCOUNT HANDLED: Dabur Homecare-(Odonil, Odomos, Odopic, Bambi), Perfetti Van Melle India
- Maintained a positive relationship between agency and client and know about the client.
- Managed email and other correspondence.
- Ensured timely completion of all the projects within the scheduled deadline.
- Regularly briefed the creative team to produce the adverts and materials.
-Conducted market research on competitors’ product & service pricing. 
Jul 2015
Sep 2015
Traineeship
McCann Delhi New Delhi, IN
 ACCOUNT HANDLED: DishTV & Zing Digital
- Maintained a positive relationship between agency and client·
- Directed and coordinated the day-to-day agency efforts on behalf of the Client's product and/or service for assigned accounts.·
- Provided information to clients over the phone and in person.·
- Maintain account awareness for further tapping. 
Jun 2011
Jul 2011
Internship
Hindustan Times New Delhi, IN
Learned about reporting, editing skills, and writing news reports.
Learned to use software like Quark Xpress and Page Maker.
Drafted news reports and shared them with the senior reports. 

Education

Jul 2010
Jun 2013
Bachelor of Mass Communication in Maharaja Agrasen Institute of Management Studies
Guru Gobind Singh Indraprastha University
Jul 2014
Jun 2016
Master of Arts (Mass Communication) in Guru Gobind Singh Indraprastha University
Guru Gobind Singh Indraprastha University, Dwarka

Hobbies & Interests

  • Cooking
  • Indoor Games
  • Yoga
  • Dance

Languages

English
(Fluent)
Punjabi
(Basic)
DOGRI
(Basic)

Get in touch with Aarushi