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  • Summary

  • Lead copywriter on PayPal focusing on consumer and SMB segments created email templates delivered to over 100m PayPal accounts, with responsive guidelines Developed content strategy for PayPal.
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  • Professional Experience

  • Wyman Ltd - Los Angeles, US Sep 2016 - Jan 2020
    Copywriter
    • Wrote 8 features every day aligning with Groupon's style guide and editorial standards.
    • Wrote the copy of 30+ advertising campaigns, 5 of which got awards.
    • Handled social media accounts for 3 clients.
    Nader - Milano Marittima, US Mar 2013 - Jan 2016
    Copywriter
    • Increased brand awareness for up-and-coming resume writing business through relevant advertising channels.
    • Escalated clients’ online presence and organic search results through SEO, URL normalization and cross-linking.
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  • Education

    • Master's in Business Administration
      University of Wisconsin
      Sep 2007 - Dec 2010 - New York City, US
    • BS in New Media & Internet Marketing
      CORNELL UNIVERSITY
      Sep 2004 - Aug 2006 - Los Angeles, US
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  • Achievements

  • Create powerful front-end offers as sweepstakes
    Mar 2014
    • Effectively managed and coordinated multiple departments to ensure deadlines are met. Analyzed each promotion for success for future drops.
    • Created backend fulfillment promotions for added sales to ensure continual customer satisfaction.
    • Developed all aspects of sales associated with products, merchandise products to bring to market, and analyzed results for future strategy.
    • Managed a current workload of 35+ products and campaigns. Merchandise and market a variety of products including wrinkle creams, silver coins, portable infrared heaters, cooking devices, and others across all product outlet spectrums.
    Good Translator
    Mar 2013
    • Wrote content of the complete Web-Site for Sony Electronic Miami: Master for Latin America. Included the B to B market, corporate and internal information.
    • Wrote all the microsites for the special categories and commercial text for all the products.
    • Edited and proofreading for Latin American Sites: Mexico, Puerto Rico, Argentina, Colombia, Panama, Peru, and Chile in Spanish.
    • Translated all the technical material English to Spanish and creative plans for the site design with the team.
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  • Certifications

  • Certified Professional Technical Communicator
    The Writer’s Bureau, Jan 2016
    Copywriting Certification
    Copyblogger Authority, Jun 2019
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  • Languages

  • Favorite Quote

    Our greatest fear should not be of failure… but of succeeding at things in life that don’t really matter.

    ~ Francis Chan
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  • Career Aspiration

  • In the next 3 years I want a position as a Copywriter to utilize knowledge of media production and information dissemination to promote ABC company and its product for an opportunity to apply critical and creative thinking in a collaborative environment at ABC company in the position of Copywriter.

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